Principal Product Manager
About the role
We are hiring a Principal Product Manager, AEO to define and lead Asurion’s strategy for how our knowledge powers answers across GPT apps and ecosystems developing around large language models.
Responsibilities
- Define, lead and execute Asurion’s AEO strategy—how our knowledge powers answers across LLM ecosystems
- Build a new experimentation discipline to understand how LLMs retrieve, interpret, and prioritize content
- Define and lead hands-on, creative experiments to uncover what drives inclusion, authority, and impact in AI-generated answers, partnering closely with marketing
- Translate learnings into scalable playbooks, product requirements, and content strategies
- Shape how Asurion’s knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence)
- Define how Asurion becomes a foundational input into AI platforms through structured data, integrations, and partnerships
- Lead the strategy for AI-native experiences (e.g., GPT-based apps) that enable direct interaction within LLM ecosystems
- Establish success metrics and attribution models for this new channel, connecting AEO efforts to traffic, engagement, and conversion
Requirements
8–12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces
Strong technical understanding of LLMs, retrieval systems (RAG, embeddings), prompting, and evaluation methods
Hands-on builder who enjoys running scrappy experiments and learning quickly in undefined spaces
Deeply curious about how generative systems work—and motivated to influence and shape them
Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery
Comfortable influencing across teams (AI, engineering, content, growth) without direct ownership
Ambitious and driven to write the playbook in a new and rapidly evolving domain