Principal Product Manager

About the role

This is a senior IC role within Asurion's Lifecycle Care Product Team. The team is responsible for growing B2B client value by improving program performance, accelerating time-to-value, optimizing customer experiences, and modernizing how Asurion brings products to the world's largest consumer brands.

Responsibilities

• Define what Lifecycle Care is in market — which capabilities are productized offerings, which are configurable variants, which are commercial-only conversations — and own the supported product configuration catalog
• Establish integration patterns and tooling posture: which patterns we standardize, what we expose to clients, where we adapt to a client's stack, and where we insist on Asurion's way of working
• Make roadmap decisions around integrations and supported configurations, grounded in data, technical feasibility, and client impact
• Articulate a strong product viewpoint, grounded in client discovery, and influence shared prioritization across engineering, commercial, and operations
• Translate insights and innovations from Asurion's consumer experience teams into scalable B2B product capabilities that drive partner adoption and program performance
• Lead structured discovery with both existing partners and prospective enterprises, including senior commercial and operating leaders at major brands
• Develop a differentiated product POV across client archetypes — tech OEMs, digital subscription services, connected home and IoT, marketplace and retail
• Work across product, engineering, and commercial teams to ship — owning requirements clarity, tradeoff decisions, and launch quality
• Run experimentation where appropriate to optimize conversion, cost-to-serve, and customer experience across a large, diverse client base
• Partner with Client teams to design test-and-learn approaches and go-to-market strategies for new capabilities
• Connect Product Work to Business Outcomes: Define and own KPIs tied to real client and business impact (e.g., time-to-live, time-to-value, cost-to-serve, retention)
• Use data and client feedback to drive iteration, not just post-launch reporting
• Partner with operations, client solutions, and commercial teams to ensure what ships actually lands

Requirements

10+ years of Product Management experience in enterprise B2B, ideally in environments with complex integration, configuration, or multi-stakeholder delivery. Exposure to customer support, service delivery, or similar operationally complex verticals is a plus.

Experience owning a product portfolio in environments where requirements come from multiple stakeholders (commercial, engineering, operations) and need to be synthesized — not just executed.

Track record of shipping integration-heavy or configuration-driven products across multiple engineering teams, and of setting strategic direction for integration architecture.

Comfort with ambiguity: you've worked in organizations where the product operating model itself was still being defined.

Demonstrated ability to push back on commercial pressure with a clear product POV grounded in data.

Strong data instincts — you use metrics to make decisions and to tell the story of why something worked or didn't.

Clear, direct communication skills — written and verbal — with the ability to influence without authority.