Principal Product Designer, GenStudio

About the role

We’re reimagining the future of creativity and marketing for enterprises — and we’d love for you to lead that charge! As Principal Designer for Adobe GenStudio, you’ll help define how the world’s top brands harness the power of generative AI to tell their stories. We’re building next-generation tools that help marketing teams create, activate, and optimize content at scale—making every campaign more intelligent, efficient, and creatively inspired.

Responsibilities

• Shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise.
• Create and communicate a bold, unified design vision for products that transform how enterprises create, collaborate, and deliver content at scale.
• Combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe.
• Guide cohesive design narratives and user journeys across GenStudio’s campaign orchestration and Firefly’s enterprise-grade generative capabilities.
• Work closely with product, engineering, and marketing teams to ensure every experience feels intuitive, powerful, and connected—turning complex AI workflows into delightful, human-centered tools.
• Prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch.
• Mentor and inspire other designers, helping shape the craft and culture of the team.

Requirements

• 15+ years of experience designing and shipping world-class digital products.
• Proven ability to create and communicate a bold, unified design vision.
• A tinkerer’s mindset—comfortable with prototyping, vibe coding, and experimentation.
• Strong problem-solving skills and attention to detail.
• Clear, confident communication that encourages collaboration across functions and other product and design teams at Adobe.
• A drive to explore what’s next in design, AI, and creative technology.

Preferred

• Accessibility Design skills: Experience designing accessible and inclusive interfaces for people with disabilities.
• Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
• Accessibility certifications CPACC, WAS, CPWA, or ADS from the IAAP preferred.

About Adobe Design

Adobe Design creates tools that amplify the world’s ability to create and communicate. We’re a global team of designers, researchers, prototypers, content strategists, program managers, and more who work across Adobe’s three product lines: Creative Cloud, Document Cloud, and Experience Cloud.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Company Culture

At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together. At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Pay Information

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,600 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $231,000 - $334,500.