Principal Product Designer

About the role

This is a remote role based in either Washington or California State, with expectations to meet the team on an occasional basis. You'll operate in a high-trust environment with high autonomy, taking full ownership of a major scope end-to-end—from early strategy to final execution. Ambiguity doesn’t faze you; you thrive on hard problems without pre-built playbooks and bring refined taste to know when something is truly right. You’ll enjoy the speed of a startup backed by the stability of an established company, measuring design by meaningful outcomes, not just output.

Responsibilities

• Strategy & Direction
  • Own the UX Strategy: Define the end-to-end traveler journey, tying design decisions directly to business outcomes and product vision.
  • Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.
• Design & Craft Excellence
  • Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.
  • Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.
  • Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.
• AI & Future-Facing UX
  • Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.
  • Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.
  • Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.
• Leadership & Ownership
  • Operate with Autonomy: Take full accountability for the traveler experience with high trust and minimal oversight.
  • Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows.

Requirements

• You’ve built from 0 to 1 before and are eager to do it again as a true self-operator.
• Strategic and systems-level thinking: Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision.
• End-to-end craft: A strong portfolio of complex digital products shipped end-to-end across UX, UI, and CX, with deep design-systems experience.
• AI-native instincts: Track record designing AI-powered or data-driven products (conversational interfaces, personalization, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy.
• Expert tooling: Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions.
• AI-forward practice: You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.

Benefits

• A competitive base pay with a discretionary incentive plan based on individual and company performance.
• Medical benefits.
• Focus on development: Access to a learning & development platform and opportunity to own your career pathways.
• Flexible work policy.

Pay

The pay range is between $180,000 - $240,000 USD as a base salary annually, along with a short-term incentive bonus scheme driven by performance.