Principal Product Designer

About the role

This is not a traditional design role. You won't wait for specs or polish someone else's ideas. You'll define what we build, why it matters, and how it comes to life, owning the product experience end-to-end and setting the standard for design across Range.

Responsibilities

• Own the product experience end-to-end, from shaping ambiguous problems to shipping high-quality solutions and iterating in production.
• Act as a core product partner, shaping direction with PM and engineering, influencing what gets built (not just how), and driving clarity in ambiguous spaces.
• Set design direction across multiple product surfaces, ensuring coherence, quality, and a unified member experience as the product scales.
• Prototype rapidly using AI tools: Use Lovable and Claude to build, test, and iterate on flows and interfaces. Guide structure, behavior, and UX quality while AI accelerates your output.
• Bring work into Figma: Translate validated concepts into Figma for full state coverage, component definition, and production readiness. This is where you think through every state, edge case, and interaction pattern.
• Own and evolve the design system: Define component architecture, interaction patterns, and design principles. Manage and oversee organized design files and workspaces.
• Design for the 80/20: Encode judgment and complexity under the hood while keeping the default experience simple and delightful for members.
• Be a visual catalyst to drive momentum. Use prototypes, visuals, and product intuition to unblock decisions and move the team forward.
• Influence product strategy at the leadership level, shaping roadmaps and helping the organization think about what to build next, not just how to build it.
• Mentor and grow other designers, elevating their craft, judgment, and ability to operate independently.

Requirements

• 8+ years of product design experience, with a track record of defining product direction and shipping work that meaningfully moved the business.
• Track record of shipping end-to-end across web and mobile, from problem definition through launch and iteration.
• Deep Figma proficiency: component architecture, auto-layout, design tokens, prototyping, and structured file management.
• Comfort working in AI prototyping tools like Lovable or Claude, even if you're not writing production code by hand.
• Experience leading design across multiple product surfaces or teams, setting quality standards and ensuring coherence across a complex product.
• Experience shaping product strategy at the leadership level. You don't just influence what gets built on your team, you influence how the organization thinks about product and design.
• You're comfortable working alongside strong design leadership and contributing at that level, bringing your own point of view, taste, and standards to the table.

Qualifications

• AI-native. You're already using AI every day, not as a toy, but as core infrastructure. You see it as the thing that turns one designer into ten. You're defining what's actually possible when a great designer leans all the way into AI.
• A builder. You move from problem to prototype to product in production quickly. You don't wait for perfect clarity. You create it, lead, and help unblock your team.
• Taste-obsessed. You've studied the best (Ramp, Airbnb, the fastest-scaling consumer products) and you have real opinions about what makes them great. You have a high bar for what "good" looks like, and your work consistently meets it. You notice what others miss.
• A systems thinker. You sweat the details without losing the big picture. You can zoom from system-level thinking down to a single interaction, and both hold up. You design for the whole ecosystem, not just the screen in front of you.
• A persuasive communicator. You frame strong rationales for design decisions and can convince peers and executives alike. You communicate concisely with both pixels and words.
• Obsessed with the member. Every pixel, every interaction, every flow is crafted around how your members will actually feel when they use the product. You care about business outcomes because they're inseparable from customer satisfaction.