Principal Product Designer, AI-Native Product Experiences

Overview Intuit builds the platform that powers financial tools used by millions of small and mid-sized businesses worldwide. Designing in this space requires clarity in complexity, systems thinking at scale, and an uncompromising commitment to craft — at a moment when the definition of great design is changing fast. At Intuit, we are intentionally building AI into how we design, prototype, and ship. We look for designers who are excited to work with AI to move faster, explore further, and save their energy for the decisions that only human judgment, taste, and creativity can make. This is not about keeping up with AI. It is about using AI to raise the bar on what customers experience. We are looking for a Principal Product Designer to help define what AI-native design looks like at Intuit — building with AI to accelerate delivery, and designing for AI to ensure the experiences we ship are intuitive, trustworthy, and genuinely useful for the businesses that depend on them. Responsibilities Experience Strategy and Quality Stewardship Define and drive design vision for AI-powered experiences across our platformSet and defend the quality bar for AI-generated and AI-assisted product experiencesApply taste, craft, and judgment to ensure what ships reflects the best of what design can contributePartner with Product Management, Engineering, and Design leadership to shape experience strategy aligned to customer and business outcomesSuccess measured by the quality of customer experiences shipped, not the volume of artifacts produced AI-Native Design Execution Work with AI to compress the distance from customer insight to testable prototypeDesign for AI to ensure AI-powered features are intuitive, transparent, and earn customer trustDesign experiences that make AI-powered features intuitive, transparent, and trustworthy for a diverse range of usersLead design of complex, cross-functional initiatives from concept through deliveryGenerate and evaluate multiple directions simultaneously before committing to a pathProduce prototypes and artifacts that communicate systems thinking, interaction depth, and experience qualityShip experience improvements directly without engineering dependency where possible Ecosystem and Systems Thinking Design across journeys, not screens, ensuring continuity across onboarding, daily workflows, and growth momentsIdentify and resolve experience fragmentation and design debt across organizational boundariesEnsure design systems and patterns travel with AI tools so quality does not degrade at scaleBalance innovation with consistency to strengthen customer trust and reduce cognitive load Storytelling and Influence Articulate complex design concepts through compelling narratives, frameworks, and visual storytellingFacilitate critiques and alignment sessions to drive shared understanding across senior stakeholdersInfluence decisions at the Director and VP level through clarity of thought and strength of craftSurface tradeoffs, experience risks, and long-term implications of design choices before they become problems Craft Leadership and Mentorship Set the standard for interaction design, AI-native workflows, and execution qualityMentor senior and staff designers, elevating platform thinking, AI fluency, and craft rigorHelp define what great looks like for designers in an AI-native worldStrengthen design culture through critiques, rituals, and principled decision-making Qualifications 10+ years of experience designing complex, large-scale product experiencesDemonstrated success shaping platform-level or ecosystem-level design strategyDeep expertise in systems thinking, interaction design, and design systemsA track record of applying AI tools to accelerate design workflows while maintaining craft and quality standardsDemonstrated ability to set and defend the quality bar for AI-powered product experiencesDemonstrated ability to integrate AI tools into your design workflow to improve quality, speed, or explorationProven ability to navigate ambiguity and define clarity at scaleStrong portfolio demonstrating end-to-end thinking, not just feature designAbility to synthesize qualitative insights and quantitative data into actionable design directionExperience influencing cross-functional leaders and aligning multiple teams around a shared visionExcited to contribute to how the design craft evolves, not just follow where it goes Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The Expected Base Pay Range For This Position Is Mountain View $239,000 - $323,000