Principal PMM, Brand Narrative & Keynote

About the role

As a Principal Product Marketing Manager at Ashby, you will own the company's overarching brand and company narrative, shaping differentiation stories, maintaining a scalable messaging framework, owning the annual keynote, and driving segment‑specific messaging for startup and lower mid‑market audiences while building the foundation for a future team.

Responsibilities

• Own Ashby's company and brand narrative.
• Own the differentiation story at the company level – the message that must work broadly across every segment without dilution.
• Maintain a scalable messaging framework that feeds into other teams’ work and go‑to‑market campaigns.
• Serve as the connective thread that keeps segment‑specific narrative (Enterprise, startup, mid‑market) consistent with the overarching company story, including:
  • Maintaining strong proximity to the “front line” to ensure messaging reflects real buyer needs, objections, and language.
  • Listening to Gong calls and engaging directly with customer‑facing teams.
  • Conducting one‑on‑one customer interviews and surveys.
  • Running qualitative and quantitative market research studies.
  • Using AI tools to synthesize findings across larger data sets.
• Own the annual keynote:
  • Shape the narrative arc for Ashby's annual keynote working directly with the CEO.
  • Partner with other PMM members to weave product launch content into the broader keynote narrative.
  • Drive overall progress and planning of keynote development, speaker management, and event details.
• Drive segment‑specific narrative and content for startup and lower mid‑market:
  • Conduct deep research and develop messaging for startup and lower mid‑market audiences.
  • Own narrative development and content such as sales decks and enablement content for these audiences.
  • Partner with the Enterprise PMM (who owns upper mid‑market and Enterprise narrative) to ensure a coherent, unified story across the business.
  • Work closely with the Partnerships team to integrate VC‑program work into broader messaging.
• Build the foundation, then build the team:
  • Spend the first few quarters owning and evolving narrative frameworks, the keynote process, and segment‑specific work.
  • Then partner with the Director of Product Marketing to grow a team underneath you.
• Examples of projects you'll work on:
  • Keynote ownership – partner with Benji on the narrative arc for the next major keynote, coordinating input from other PMMs and Product/Engineering.
  • Company narrative refresh – lead the next refresh of Ashby's top‑level differentiation story as the market and product evolves.
  • Startup/mid‑market messaging and enablement – build out narrative and content specific to early and scaling talent teams evaluating Ashby.
  • Cross‑segment alignment – audit messaging across Enterprise, Mid‑market, and Startup content to ensure the story holds together end to end.

Qualifications

We’re open to a variety of backgrounds, including:

• Product Marketing
• Brand or Corporate Marketing
• Content or Communications leadership

Skills

You might be a fit if you:

• Are a confident, senior narrative thinker who can work directly with a CEO on high‑stakes storytelling.
• Thrive at the intersection of company vision, market dynamics, and enablement.
• Want to build and eventually lead a team, but are excited to do deep IC work first to earn that scope.
• Can hold a coherent narrative across wildly different audiences – from a first‑time founder to an Enterprise RecOps leader.
• Are extremely curious – you geek out over industry news, what it means for a company’s narrative, and are excited to be opinionated on the implications and weave it into the stories we tell to all audiences.

Benefits

• Competitive compensation.
• 10‑year exercise window for stock options – no pressure to purchase if you leave; do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US (planned expansion to other countries).
• Generous equipment, software, and office furniture budget.
• $100/month education budget, with more expensive items (like conferences) covered with manager approval.

Pay

Compensation range: $190K – $220K.