Principal Marketing Associate, Luxury Travel

About the role

We’re looking for an experienced Marketing Strategist to support travel marketing, from brand and creative strategy through in‑market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing large‑scale full‑funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast‑paced environment.

Key Responsibilities

• Participate as the brand strategy lead in a collaborative cross‑functional team (business partners, research, creative teams, legal, compliance, etc.) and provide strategic and tactical thought partnership to drive project delivery.
• Develop and execute integrated, multi‑channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.
• Shepherd multiple marketing creative projects from brief to execution, ensuring strategic intent aligns with delivery at every step.
• Work across functions and with multiple stakeholders in a well‑managed and organized manner.
• Champion the brand, ensuring all product representations align with brand personas, voice and style guides.
• Develop an understanding of best practices across channels and programs.
• Leverage problem‑solving and influencing skills to ensure marketing initiatives deliver on intent.
• Build presentation materials and cohesive documentation that are effective both as standalone assets and in meeting environments.

Ideal Candidate

• Experience leading marketing and brand strategy efforts in large organizations and partnering effectively with other teams.
• Ability to manage details of multiple projects, deadlines and changing priorities while maintaining accuracy.
• Detail‑oriented with strong prioritization skills; quick learner and adaptable.
• Highly effective communication skills with outstanding writing and presentation abilities.
• Experience with a variety of marketing channels (digital, website, email, etc.).

Basic Qualifications

• Bachelor’s degree or military experience.
• At least 4 years of experience in brand strategy or product marketing, including channel management, agency or client‑side work.
• At least 4 years of experience planning, executing and analyzing marketing programs.
• At least 4 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks.

Preferred Qualifications

• Master’s degree in marketing or business.
• 5+ years of experience in marketing for the travel industry or for a premium brand.
• 5+ years of experience in marketing for financial services or another highly regulated industry.
• 5+ years of experience driving optimization plans and creative strategy.
• 5+ years of experience working with cross‑functional teams in a matrixed environment, with a track record of autonomous work and navigating ambiguity.

Pay

Annual salary ranges (full‑time):

• McLean, VA: $120,800 – $137,900 for Principal Associate, Marketing
• Richmond, VA: $109,900 – $125,400 for Principal Associate, Marketing
• New York, NY: $131,800 – $150,500 for Principal Associate, Marketing
• Other locations: salary range based on local market.

This role is also eligible for performance‑based incentive compensation, which may include cash bonuses and/or long‑term incentives.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well‑being. Eligibility varies based on full‑ or part‑time status, exempt or non‑exempt status, and management level.