Principal Market Development

This position requires office presence of a minimum of 5 days per week and is only located in Atlanta, Georgia; Dallas, Texas; or El Segundo, California. No relocation is offered.

Responsibilities

• Program Leadership & Execution:
  • Lead end-to-end program management for strategic initiatives—from ideation through launch and performance tracking.
  • Own offer lifecycle management, including launch planning, performance monitoring, and optimization.
  • Drive cross-functional alignment across Pricing, Marketing, Finance, Product, and Operations teams.
• Acquisition & Retention Strategy Development:
  • Define and evolve acquisition strategies to drive subscriber growth across key channels and segments.
  • Design and implement retention strategies to reduce churn and expand customer value through cross-sell, upsell, and convergence.
  • Leverage competitive intelligence and market dynamics to continuously refine offer positioning.
• Marketing Alignment & Customer Experience (CX) Impact:
  • Ensure tight alignment with Marketing on campaign strategy, messaging, and investment prioritization.
  • Assess and optimize customer experience impact of pricing and offer decisions, balancing growth with simplicity and transparency.
  • Partner cross-functionally to deliver consistent, differentiated customer value propositions.
• Channel Strategy & Execution Support:
  • Partner with GTM and channel teams to ensure offers are optimized for channel performance (Retail, Digital, IHX, Call Centers).
  • Design and implement channel-specific incentives to drive adoption, attach rates, and execution quality.
  • Ensure channel readiness and enablement for all offer launches.
• Job Contribution:
  • Recognized expert in market development, pricing strategy, and offer design within a complex, multi-product environment.
  • Applies deep business acumen and analytical rigor to solve high-impact problems and drive measurable growth.
  • Leads critical initiatives with minimal oversight, influencing senior leadership decisions and shaping enterprise strategy.
  • Serves as a mentor and thought leader, elevating team capability in pricing, offer strategy, and market execution.

Requirements

• Bachelor’s degree required (Business, Economics, Finance, or related field preferred).
• 7+ years of experience in strategy, pricing, product management, or market development.
• Deep expertise in pricing, offer strategy, and promotional design.
• Cross-functional leadership driving market execution.
• Strong financial and analytical capability, and ability to translate insights into actionable strategies.

Pay

Salary range: $141,300 – $237,400 annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits

• Medical, dental, and vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid time off and holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays).
• Paid parental leave.
• Paid caregiver leave.
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption reimbursement.
• Disability benefits (short term and long term).
• Life and accidental death insurance.
• Supplemental benefit programs: critical illness, accident, hospital indemnity, and group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone.

Schedule

• Weekly hours: 40.
• Time type: Regular.