Principal General Agent

About the role

We are seeking a motivated and strategic insurance professional to run their own Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. The ideal candidate combines leadership, sales expertise, operational management, and community engagement to drive long-term agency success.

Responsibilities

• Lead day-to-day agency operations, including sales, service, retention, and compliance
• Develop and execute growth strategies to expand the agency’s client base and market presence
• Recruit, mentor, and manage licensed insurance professionals and support staff
• Build strong relationships with clients, referral partners, carriers, and community organizations
• Maintain agency performance metrics, profitability, and production goals
• Ensure adherence to carrier guidelines, underwriting standards, and state insurance regulations
• Oversee marketing initiatives, networking activities, and business development efforts
• Create a positive, customer-focused culture centered on professionalism and service excellence
• Analyze market trends and identify opportunities for new products and services
• Handle escalated client concerns and provide solutions-oriented leadership

Qualifications

• Previous experience in insurance sales, agency management, or business leadership
• Strong leadership, communication, and team development skills
• Proven ability to drive revenue growth and client retention
• Knowledge of insurance products, underwriting practices, and regulatory requirements
• Experience with CRM systems, agency management platforms, and performance reporting
• Self-motivated with strong organizational and strategic planning abilities
• Active Property & Casualty and/or Life & Health insurance licenses preferred

Preferred Attributes

• Strong community involvement and relationship-building skills
• Ability to lead in a fast-paced, performance-driven environment
• Strategic thinker with a hands-on leadership style
• Passion for client advocacy and team success

Benefits

• Annual Base Salary + Commission + Bonus Opportunities
• Paid Time Off (PTO)
• Flexible Schedule
• Health Insurance
• Disability Insurance
• Vision Insurance
• Dental Insurance
• Parental Leave
• Hands on Training
• Mon-Fri Schedule
• Retirement Plan
• Career Growth Opportunities

Pay

Salary Range: $200,000.00 - $250,000.00 per year

Schedule

Mon-Fri Schedule

Location

Lancaster, PA, 17602, US

Atlantic District

The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region.

Contact Information

Phone: 518-951-9483