Principal Field Application Engineer - BLE

Role Summary

This role will drive the design in and design win of our BLE products and connectivity solutions across Smart Car Access application. As a customer-centric BLE FAE, you’ll support key auto Tier1 and OEM to solve the critical technical issues in customer product development lifecycle — from pre-sales promotion to hardware design, software development and mass-production readiness.

Responsibilities

• Proactively demonstrate NXP products/solutions to meet customer’s specification and conditions, propose customized solutions together with relative marketing/sales and technical expertise in team, and also influence PL roadmap based on customer feedback.
• Establish good contact with Customer's technical team, tracking design-in projects progress with regular updates, will have to debug issues faced by the customer in Lab and field, will be required to suggest patches/workarounds for blocking customer issues.
• Provide remote and on-site support for critical bug fix, system bring-up, and production readiness, conduct detailed SCH/PCB layout reviews to identify potential risks such as signal integrity, low power optimization, and BLE stack/profile adaptation.
• Create high-quality technical collateral including application notes, troubleshooting guides, and training materials to enable customers and partners at scale.
• Train DFAEs/DAE and customer engineers, assess technical capabilities, and ensure partners can independently resolve common issues and accelerate project timelines.

Requirements

• Bachelor’s degree in electrical engineering, Computer Engineering, or related discipline.
• More than 3 years’ experience in embedded systems development and familiarity with common communication interfaces such as SPI, UART, I²C, CAN/CAN-FD and LIN.
• Strong understanding of ARM Cortex-M architecture, including exception handling, security boot, low-power modes, good debug skill in embedded software development and basic RF/hardware capabilities.
• Strong understanding of BLE protocol and ability to interpret BLE core specifications, experienced in using BLE protocol analyzers (Frontline/Ellisys) and standard lab instruments (oscilloscopes, logic analyzers).
• Practical experience with embedded RTOS like FreeRTOS/ThreadX/Linux, have good debugger skills.
• Good English skill in speaking and writing, documentation and reporting skills.
• Energetic with passion, career wish in automotive industry, strong self-study capability.
• Experience in productivity tools (AI tool, VScode, Git, Confluence, Jiara) (nice to have).
• Knowledge of AI/ML algorithms applied to general localization application (nice-to-have).
• Experience in BLE channel sounding, RSSI sniffing, handover, UWB, NFC are all good plus.