Principal Executive Communications Consultant
Southwest Airlines · Dallas, TX · 3 wk ago
Marketing$153k/yrInternship
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements (or Qualifications, Skills, Benefits, Pay, Schedule). We must include only sections with real specific content. Let's parse the posting.
We have:
- Department Communications & Culture (maybe not needed)
- Our Company Promise (maybe not needed)
- Job Description (the narrative)
- Additional details (work location, citizenship, etc.)
- Responsibilities (list)
- Knowledge, Skills And Abilities (list)
- Education Required: High School Diploma or GED
- Experience (list)
- Licensing/Certification N/A (skip)
- Physical Abilities (list)
- Other Qualifications (list)
- Competitive market salary from $153,000.00 per year to $170,000.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
- Benefits you’ll love: list
- Pay amount doesn’t guarantee employment... (skip)
- 401(k) Company match contributions... (skip)
- Profit-sharing contributions... (skip)
- Southwest Airlines is an Equal Opportunity Employer. (skip)
- Please print/save... (skip)
- Job Posting End Date 10/06/2026 (maybe minor metadata, could be folded into short p or drop)
We need to remove boilerplate: EEO, legal, cookie/navigation, application instructions, duplicated lines, etc.
We need to preserve all substantive information.
We need to use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide which sections to include.
We have a job description narrative: could be "About the role". That seems appropriate.
Responsibilities: we have a list.
Requirements: maybe combine Education, Experience, Licensing/Certification (N/A skip), Physical Abilities, Other Qualifications? The spec says we can have Requirements, Qualifications, Skills sections. We need to decide what to put where.
We have Knowledge, Skills And Abilities (list). That could go under Skills.
Education Required: High School Diploma or GED -> could go under Requirements or Qualifications.
Experience: list -> could go under Requirements or Qualifications.
Physical Abilities: list -> maybe under Requirements.
Other Qualifications: list -> maybe under Qualifications.
We need to avoid thin sections; prefer few substantive sections.
We could have:
- About the role (h3) with the job description paragraph(s).
- Responsibilities (h3) with ul li.
- Requirements (h3) with ul li combining Education, Experience, Physical Abilities, Other Qualifications? But we need to preserve all details; we can list them as items.
- Skills (h3) with ul li from Knowledge, Skills And Abilities.
- Benefits (h3) with ul li from Benefits you’ll love.
- Pay (h3) with p containing salary range and bonus note.
- Schedule? Not mentioned explicitly; there is mention of working from Dallas HQ during business hours, willingness to work outside 8-5 as needed, travel, etc. That could be considered Schedule? The spec says include Schedule only if posting actually states them. It does mention "you would be required to work from our Dallas, TX Headquarters facility during business hours." and "Must be willing to work outside of 8-5 hours as needed depending on the needs of the business". Also "Must be willing to travel for work as needed". That's schedule-related. So we could include Schedule section with those details.
We must not include placeholder text like "commensurate with experience". We have specific salary range.
We must not repeat job title as heading.
We must not put Job ID/requisition numbers as headings.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
First, About the role: combine the paragraphs from "Job Description" and maybe "Additional details"? The Additional details includes location, citizenship requirement. That could be part of About the role or maybe Requirements. But we already have Requirements; we could put location and citizenship in About the role as prose.
Let's extract substantive prose:
Job Description paragraph:
"Bring Southwest Airlines’ story to life through the voices of its Leaders. As Principal Executive Communications Consultant, you’ll partner with the Manager of Executive Communications to shape clear narrative pillars for a core group of Executives, including the CEO and Leaders across priority business areas. You’ll develop and execute long-term communication strategies that connect Company priorities, performance, and Purpose in ways that inspire Employees, Customers, and stakeholders. By equipping Leaders to serve as authentic, visible storytellers, you’ll strengthen alignment, build trust, and help Southwest communicate with clarity and impact during both defining moments and everyday opportunities. You’ll also evolve Executive communication plans to support sustained Leadership impact while mentoring Team Members and fostering a culture of excellence, creativity, collaboration, and continuous improvement."
Additional details:
"The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available."
We could combine these into About the role.
Now Responsibilities: list bullet points from "Responsibilities" section.
Let's extract each bullet:
- Within defined corporate narratives and in partnership with the Manager of Executive Communications, develop and contribute to clear pillars for a core set of Executives, positioning them internally and externally as trusted voices for Southwest.
- Ensure alignment between Executive messages and broader enterprise priorities.
- Collaborate with internal partners to identify opportunities to position a core group of Executives across internal, external, and stakeholder channels and develop robust, 360° platforms, connecting business priorities and enterprise goals to key audiences.
- Serve as trusted senior strategic communication advisor to a core group of Executives, providing strategic counsel and materials that reinforce the Company’s Purpose, Vision, and Values. (i.e. talking points, scripts, event prep, speeches, stump speech, etc.)
- Influence the Executive narrative and strategy within cross-functional communication plans for major Company events, announcements, and change initiatives.
- Assess and refine communication strategies through data, engagement metrics, and sentiment analysis to drive continuous improvement.
- Advise key Executives during moments of change or challenge and advise on Executive crisis communication strategy to ensure clarity, consistency, and trust among Employees, Customers, media, and other stakeholders.
- Mentor and provide senior-level thought leadership to peers and junior Team Members, shaping communication standards and elevating Team capability.
- May perform other job duties as directed by Employee’s Leaders
Now Knowledge, Skills And Abilities list:
- Knowledge of Executive communication strategies, narrative pillars, and strategic storytelling
- Skilled in verbal and written communications and presentations with the ability to translate complex business topics into authentic, human-centered messaging
- Skilled in Microsoft Office and communication tools; familiarity with emerging digital communication platforms preferred.
- Ability to exercise strategic judgment under pressure, especially during times of crisis or organizational change.
- Ability to influence and advise senior Executives on communication strategies tied to organizational outcomes.
Education Required: High School Diploma or GED
Experience list:
- Innovator-level experience, highest level of knowledge in:
- Advising Senior Executives and shaping Executive communication strategies that align with business priorities
- Leading Enterprise communication efforts that drive measurable outcomes and reinforce Company reputation
- Providing strategic counsel during organizational change, transformation, and crisis situations
Licensing/Certification N/A (skip)
Physical Abilities list:
- Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications list:
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
- Must be willing to travel for work as needed
- Must be willing to work outside of 8-5 hours as needed depending on the needs of the business
- Must maintain confidentiality regarding sensitive Company information
- May have air travel with overnight stays as required by role
Pay: Competitive market salary from $153,000.00 per year to $170,000.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
Benefits list:
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your Retirement Savings Plan, which includes a dollar for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**
- Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan—when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents
- Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.
- Explore more benefits you’ll love: https://careers.southwestair.com/benefits
We could keep the link as part of benefits.
Schedule: we have location and hours: "you would be required to work from our Dallas, TX Headquarters facility during business hours." and "Must be willing to work outside of 8-5 hours as needed depending on the needs of the business". Also travel.
We could make Schedule section with those points.
Now we need to decide which sections to include: About the role, Responsibilities, Requirements (maybe combine Education, Experience, Physical Abilities, Other Qualifications?), Skills, Benefits, Pay, Schedule.
But we might be able to merge some: Requirements could include Education, Experience, Physical Abilities, Other Qualifications. Skills separate.
But we need to avoid thin sections; we have decent content for each.
Let's outline:
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide which sections to include.
We have a job description narrative: could be "About the role". That seems appropriate.
Responsibilities: we have a list.
Requirements: maybe combine Education, Experience, Licensing/Certification (N/A skip), Physical Abilities, Other Qualifications? The spec says we can have Requirements, Qualifications, Skills sections. We need to decide what to put where.
We have Knowledge, Skills And Abilities (list). That could go under Skills.
Education Required: High School Diploma or GED -> could go under Requirements or Qualifications.
Experience: list -> could go under Requirements or Qualifications.
Physical Abilities: list -> maybe under Requirements.
Other Qualifications: list -> maybe under Qualifications.
We need to avoid thin sections; prefer few substantive sections.
We could have:
- About the role (h3) with the job description paragraph(s).
- Responsibilities (h3) with ul li.
- Requirements (h3) with ul li combining Education, Experience, Physical Abilities, Other Qualifications? But we need to preserve all details; we can list them as items.
- Skills (h3) with ul li from Knowledge, Skills And Abilities.
- Benefits (h3) with ul li from Benefits you’ll love.
- Pay (h3) with p containing salary range and bonus note.
- Schedule? Not mentioned explicitly; there is mention of working from Dallas HQ during business hours, willingness to work outside 8-5 as needed, travel, etc. That could be considered Schedule? The spec says include Schedule only if posting actually states them. It does mention "you would be required to work from our Dallas, TX Headquarters facility during business hours." and "Must be willing to work outside of 8-5 hours as needed depending on the needs of the business". Also "Must be willing to travel for work as needed". That's schedule-related. So we could include Schedule section with those details.
We must not include placeholder text like "commensurate with experience". We have specific salary range.
We must not repeat job title as heading.
We must not put Job ID/requisition numbers as headings.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
First, About the role: combine the paragraphs from "Job Description" and maybe "Additional details"? The Additional details includes location, citizenship requirement. That could be part of About the role or maybe Requirements. But we already have Requirements; we could put location and citizenship in About the role as prose.
Let's extract substantive prose:
Job Description paragraph:
"Bring Southwest Airlines’ story to life through the voices of its Leaders. As Principal Executive Communications Consultant, you’ll partner with the Manager of Executive Communications to shape clear narrative pillars for a core group of Executives, including the CEO and Leaders across priority business areas. You’ll develop and execute long-term communication strategies that connect Company priorities, performance, and Purpose in ways that inspire Employees, Customers, and stakeholders. By equipping Leaders to serve as authentic, visible storytellers, you’ll strengthen alignment, build trust, and help Southwest communicate with clarity and impact during both defining moments and everyday opportunities. You’ll also evolve Executive communication plans to support sustained Leadership impact while mentoring Team Members and fostering a culture of excellence, creativity, collaboration, and continuous improvement."
Additional details:
"The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available."
We could combine these into About the role.
Now Responsibilities: list bullet points from "Responsibilities" section.
Let's extract each bullet:
- Within defined corporate narratives and in partnership with the Manager of Executive Communications, develop and contribute to clear pillars for a core set of Executives, positioning them internally and externally as trusted voices for Southwest.
- Ensure alignment between Executive messages and broader enterprise priorities.
- Collaborate with internal partners to identify opportunities to position a core group of Executives across internal, external, and stakeholder channels and develop robust, 360° platforms, connecting business priorities and enterprise goals to key audiences.
- Serve as trusted senior strategic communication advisor to a core group of Executives, providing strategic counsel and materials that reinforce the Company’s Purpose, Vision, and Values. (i.e. talking points, scripts, event prep, speeches, stump speech, etc.)
- Influence the Executive narrative and strategy within cross-functional communication plans for major Company events, announcements, and change initiatives.
- Assess and refine communication strategies through data, engagement metrics, and sentiment analysis to drive continuous improvement.
- Advise key Executives during moments of change or challenge and advise on Executive crisis communication strategy to ensure clarity, consistency, and trust among Employees, Customers, media, and other stakeholders.
- Mentor and provide senior-level thought leadership to peers and junior Team Members, shaping communication standards and elevating Team capability.
- May perform other job duties as directed by Employee’s Leaders
Now Knowledge, Skills And Abilities list:
- Knowledge of Executive communication strategies, narrative pillars, and strategic storytelling
- Skilled in verbal and written communications and presentations with the ability to translate complex business topics into authentic, human-centered messaging
- Skilled in Microsoft Office and communication tools; familiarity with emerging digital communication platforms preferred.
- Ability to exercise strategic judgment under pressure, especially during times of crisis or organizational change.
- Ability to influence and advise senior Executives on communication strategies tied to organizational outcomes.
Education Required: High School Diploma or GED
Experience list:
- Innovator-level experience, highest level of knowledge in:
- Advising Senior Executives and shaping Executive communication strategies that align with business priorities
- Leading Enterprise communication efforts that drive measurable outcomes and reinforce Company reputation
- Providing strategic counsel during organizational change, transformation, and crisis situations
Licensing/Certification N/A (skip)
Physical Abilities list:
- Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications list:
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
- Must be willing to travel for work as needed
- Must be willing to work outside of 8-5 hours as needed depending on the needs of the business
- Must maintain confidentiality regarding sensitive Company information
- May have air travel with overnight stays as required by role
Pay: Competitive market salary from $153,000.00 per year to $170,000.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
Benefits list:
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your Retirement Savings Plan, which includes a dollar for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**
- Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan—when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents
- Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.
- Explore more benefits you’ll love: https://careers.southwestair.com/benefits
We could keep the link as part of benefits.
Schedule: we have location and hours: "you would be required to work from our Dallas, TX Headquarters facility during business hours." and "Must be willing to work outside of 8-5 hours as needed depending on the needs of the business". Also travel.
We could make Schedule section with those points.
Now we need to decide which sections to include: About the role, Responsibilities, Requirements (maybe combine Education, Experience, Physical Abilities, Other Qualifications?), Skills, Benefits, Pay, Schedule.
But we might be able to merge some: Requirements could include Education, Experience, Physical Abilities, Other Qualifications. Skills separate.
But we need to avoid thin sections; we have decent content for each.
Let's outline:
About the role
Combine paragraphs.
Responsibilities
- ...
Requirements
- ...
Skills
- ...
Benefits
- ...
Pay
...
Schedule
- ...