Principal Engineer - Product Marketing

Job Description

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products.

Key Responsibilities

• Product Strategy & Roadmap
  • Define and maintain product line strategy aligned with market trends and customer requirements.
  • Develop business cases for new FPGA products, IP, solutions and features.
• Go-to-Market Execution
  • Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
  • Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
• Competitive Analysis & Positioning
  • Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
  • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
  • Provide competitive intelligence to sales teams and create tools for objection handling.
• Business Development
  • Identify and pursue new business opportunities in target markets and strategic accounts.
  • Collaborate with sales teams to develop account strategies and secure design wins.
  • Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint.
  • Support negotiations for strategic partnerships and joint development initiatives.
• Cross-Functional Collaboration
  • Work with engineering to define specifications and prioritize features.
  • Support worldwide field sales and applications teams with tools, training, and competitive analysis.

Requirements/Qualifications

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 10+ years of relevant experience
• 5+ years in semiconductor product marketing or product management (FPGA experience strongly preferred).
• Proven track record in defining product strategies, executing NPIs, and driving business development.
• Strong technical understanding of FPGA architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

Benefits

The annual base salary range for this position, which could be performed in the US, is $75,000 - $232,000.* Range is dependent on numerous factors including job location, skills and experience. Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster. To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.