Principal Engineer - Product Marketing

Job Description

Microchip's Wireless Solutions Group is defining the next generation of wireless system-on-chip (SoC) products for the automotive market among other durable segments. We are seeking an experienced Principal Engineer - Product Marketing to own the product strategy, requirements, and business planning for our automotive wireless SoC portfolio — spanning Bluetooth Low Energy (BLE), Ultra-Wideband (UWB), and emerging connectivity standards. This is a high-impact, high-visibility role.

What You'll Do

• Own product business plans, product requirements documents, and competitive positioning for automotive wireless SoCs targeting digital key, vehicle access, and adjacent applications.
• Define feature-sets and drive trade-off decisions across BLE, UWB, and next-generation connectivity standards in close collaboration with Systems, RF IP, digital & analog IP engineering teams.
• Build and maintain a data-driven product roadmap informed by customer needs, competitive dynamics, and technology evolution.
• Conduct ongoing competitive analysis of automotive wireless solutions from key competitors and translate insights into product differentiation strategy.
• Track and anticipate Bluetooth, UWB, and automotive connectivity standard evolution to inform forward-looking product definition.
• Actively participate in industry standards bodies and consortia (e.g., Car Connectivity Consortium, Bluetooth SIG, FiRa), contributing to working groups and monitoring emerging use-cases and specification changes.
• Translate consortium direction into actionable product requirements and customer-facing positioning.
• Partner with worldwide automotive sales, field application engineers, and regional business development teams to support customer engagements, design-ins, and technical evaluations.
• Develop training materials, competitive collateral, and demonstration strategies that equip the field organization to win.
• Cross-Functional Leadership: Coordinate across hardware, software/applications, IP acquisition, and validation teams to ensure product definition milestones stay on track. Drive buy-vs-build and architectural decisions for key wireless IP blocks in collaboration with engineering leadership.

Requirements/Qualifications

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related equivalent field.
• 10+ years in semiconductor product marketing or product management, with hands-on experience defining wireless SoC or RF IC products (BLE, UWB, Wi-Fi, SubGHz, or similar).
• Proven track record of driving business, generating new revenue and releasing new products to market.
• Experience driving new product definition and product business plans.
• Demonstrated ability to engage at a technical level with architecture, design and applications.
• Familiarity with the competitive landscape in automotive connectivity semiconductors.
• Strong financial acumen, comfortable with revenue modeling, forecasting, margin analysis for semiconductor product lines.
• Excellent communication skills; able to influence cross-functional teams and leadership.

Preferred

• Direct experience in vehicle access, digital key, PEPS, or automotive body electronics product ecosystems.
• Experience managing product portfolios that span multiple technologies.
• Familiar with industry standards bodies and alliances.
• MSEE, MSCS, or equivalent technical degree; MBA is a plus.