Principal Data Analyst, Paid Media

About the role

The Opportunity
Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data.
We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

Responsibilities

• Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM and blend deep analytical expertise with hands-on ad operations, ensuring our media data foundation is accurate, privacy-compliant, and actionable.
• Intellectually curious, data-driven, technical, and business oriented. Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation—while working side-by-side with media buyers to optimize performance and ROI.
• Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization.

Requirements

Valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident).

We are unable to offer visa sponsorship for this role.

Qualifications

• Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.
• Demonstrated history of building production-grade data models.
• Experience with dbt is a plus.
• Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
• Strong communication & project management skills and a highly collaborative approach to problem-solving.
• Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations.
• Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies.

Skills

• Preferred: Experience with CM360, DV360, SA360 or other bid-management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy-focused measurement solutions; relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional.

Benefits

The base salary range for this position is $145,000 - $170,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Pay

The base salary range for this position is $145,000 - $170,000.

Schedule

N/A