Principal Consultant, Reputation Management

Client Leadership & Strategy

• Act as a core member of the Reputation Management team within the broader ERM MCA account structure
• Serve as day-to-day client lead, managing delivery of strategic communications programs with a focus on earned media, social media, and reputation and risk management
• Lead the development and execution of integrated PR campaigns across media, digital, and social channels
• Build and maintain trusted advisor relationships, proactively identifying opportunities for growth while ensuring client satisfaction and retention
• Anticipate client needs and recommend solutions related to messaging, media strategy, and crisis communications
• Lead development of issues management protocols, crisis playbooks, media training, and simulation exercises
• Present ideas and recommendations confidently and effectively in both formal presentations and live client discussions
• Partner closely with ERM’s technical and stakeholder engagement teams to align reputation strategy with real-world impacts
• Oversee junior-led media monitoring and social listening activities using tools such as Signal AI or Meltwater

Business Development

• Contribute to identifying, scoping, and converting new business opportunities
• Support proposal development, budgeting, and project scoping
• Identify organic growth opportunities within existing accounts
• Support agency leadership in expanding services and market presence

Media & Industry Expertise

• Maintain strong relationships with key journalists, influencers, and industry stakeholders
• Provide senior-level oversight on media strategy, storytelling, and thought leadership
• Demonstrate deep understanding of clients’ sectors, challenges, and opportunities
• Stay ahead of industry trends and integrate insights into client strategies

Operational & Financial Oversight

• Manage account profitability, budgets, and forecasting
• Ensure projects are delivered on time, on budget, and to ERM MCA quality standards
• Build strong internal partnerships across Research & Insights, Creative, Digital, and Client Management teams