Principal Communications Manager

What You’ll Do

• Turn Apollo corporate narratives, milestones and data insights into compelling stories that earn attention with media, analysts, and customers.
• Develop high-impact content for external audiences including contributed bylines, data benchmark and survey reports, executive POVs, and other content to build thought leadership and brand awareness.
• Ensure narratives reinforce Apollo’s messaging and support its business strategy.
• Collaborate with Marketing on integrated campaigns, editorial planning and amplification.
• Drive product PR that highlights innovation, customer impact, and category leadership.
• Develop data-informed messaging and materials including press releases, messaging frameworks, briefing documents, FAQs, talking points, and reactive statements.
• Partner closely with Product, Product Marketing, Engineering, Legal to ensure clarity, accuracy, and consistency across all product communications.
• Support for sensitive comms (e.g., data topics, platform policies, incidents, and legal or regulatory matters) with strong judgment and executive-ready recommendations.
• Help enhance and operationalize Apollo’s analyst relations strategy, with a focus on influence, education, and long-term relationship building.
• Manage day-to-day engagement with key analysts including Gartner, Forrester, GZ Consulting, Info-Tech, and others.
• Develop analyst-facing materials such as briefings, decks, messaging frameworks, and market POVs.
• Lead planning and execution of all-hands meetings, including agenda development in coordination with executive team leaders, speaker preparation, content production, and run-of-show coordination.
• Develop internal communications content and cross-channel cadence that reinforce Apollo’s narrative and strategy, ensuring employees understand company goals, priorities, momentum and moments of change.
• Draft, edit, and distribute internal announcements for org changes, product updates, milestones, and other company-wide initiatives; ensure internal and external comms are tightly aligned, synchronized, and strategically sequenced.

What You Bring

• 10+ years of experience in corporate communications (B2B tech, SaaS, AI, or GTM industry experience preferred).
• Strong track record of data storytelling and translating research into earned media and thought leadership.
• Exceptional writing and editing skills, from crisp messaging to long-form content.
• Proven experience leading product launches, product PR, and simplifying complex technical narratives.
• Experience with media relations, analyst relations, crisis communications, AI/ML technology, and product communications.
• A builder’s mindset: comfortable in fast-paced, high-growth environments with evolving priorities.
• Strong cross-functional partnership skills across Product, Marketing, Sales, Legal, and Exec teams.