Principal Associate, Content Manager

About the role

Capital One Auto is seeking a high-impact, hands-on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. In this role, you will be the primary architect of our B2B automotive content strategy.

Responsibilities

• Independently lead the strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice that speaks to automotive professionals.
• Write, edit, and produce high-impact content across various communication channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more - seamlessly navigating workflow from creation to publication to ongoing optimization.
• Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high-intent Dealer searches.
• Autonomously build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
• Proactively drive the brand's visual identity by leading the creation of compelling graphics, engaging short-form video, and high-quality photography that elevates our digital storytelling and connects with our audience.

Qualifications

• You have a deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
• You excel in multi-media communications; you can craft compelling copy that resonates with automotive professionals and guide the visual execution (graphics, video, photography) needed to bring those stories to life.
• You are comfortable working as a solo contributor, managing your own roadmap, deadlines, and workstreams with meticulous attention to detail.
• You are data-informed and outcome-driven; you regularly look at content performance metrics to understand what resonates with dealers and use those insights to optimize future strategy.
• You have an enthusiasm for AI-integrated workstreams and a strong grasp of modern SEO and AI-search discovery principles.
• You know how to get the best work out of an agency by providing sharp creative briefs and qualitative feedback, ensuring all outsourced work meets Capital One’s high standards.