Principal Area Manager

About the role

Join a mission-driven team transforming the future of peripheral vascular care. As a Principal Area Manager at Endologix, you’ll be responsible for leading regional commercial execution to drive adoption of Endologix’s peripheral vascular portfolio and achieve sustainable revenue growth.

Responsibilities

• Physician Support & Procedural Excellence - Improves patient outcomes by identifying appropriate patients, consulting on thoughtful case planning, and delivering confident in-procedure support while building strong, trusted relationships with physicians and clinical staff.
• Ensures an exceptional PTAB procedural experience by arriving early, fully prepared, and proactively engaging in pre-case discussions with the care team, reflecting a commitment to quality, transparency, and accountability.
• Demonstrates decisive, command-and-control leadership throughout procedures, adapting seamlessly to dynamic clinical environments to support optimal patient care and customer confidence.
• Organizational Value & Cross-Functional Collaboration - Partners effectively across Marketing, Training, Medical Education, Finance, and other internal teams to advance shared objectives and deliver aligned, high-impact solutions.
• Takes ownership of strategic initiatives beyond core field responsibilities, contributing to organizational growth, operational excellence, and continuous improvement.
• Acts as a collaborative, solutions-oriented leader who strengthens team effectiveness, drives alignment, and accelerates execution across functions.
• Clinical Acumen & Continuous Learning - Actively pursues advanced education in PTAB procedures, PAD disease states, and emerging treatment modalities to remain at the forefront of clinical excellence.
• Maintains deep knowledge of PAD-related resources, tools, therapies, and clinical data, serving as a credible, trusted clinical consultant to physician partners.
• Applies evolving clinical insights to elevate case planning, procedural decision-making, and responsible adoption of innovative therapies that improve patient care.
• Operational Excellence & Administrative Discipline - Completes all administrative responsibilities accurately and on time, including forecasting, business planning, Salesforce documentation, inventory management, and program or training requests.
• Ensures timely and compliant documentation by recording all cases and completing required procedure forms daily.
• Demonstrates reliability and ownership by responding to all communications by close of business and executing internal assignments with urgency and precision.
• Teamwork, Attitude & Growth Mindset - Communicates proactively and effectively with the RSM, TDS team, and U.S. Director to align on territory strategy, case coverage, and workload priorities.
• Bridges the gap between clinical and business operations, ensuring alignment and driving successful outcomes.

Qualifications

• Education - Bachelor's degree or technical degree or comparable experience.
• Experience - 8+ years of sales experience in a hospital environment; preferably selling into minimally invasive cardiovascular market, vascular, coronary, peripheral, imaging and/or surgical related products. Strong, proven medical device sales/clinical track record with documented growth and achievements.
• Skills/Competencies - Strategic Communication & Business Insight: Effectively interprets and communicates key business drivers, including Quarterly Strategic Business Plans, territory market share trends, procedure volumes per physician, and training progress of successfully implanting physicians. Understands and influences KOL development strategies to accelerate therapy adoption and strengthen regional momentum. Territory Expertise & Performance Excellence: Demonstrates sustained territory success through strong clinical presence, relationship-building, and consistent execution of commercial and procedural objectives. Leverages deep understanding of territory dynamics to identify growth opportunities and drive impactful action. Clinical Mastery & Procedural Leadership: Recognized as a clinical expert in the PTAB procedure, providing trusted consultation during pre-case planning, in-procedure guidance, and post-case follow-up. Communicates clearly and concisely with physicians and staff throughout the procedure, adding value at every interaction and elevating the customer experience. Influence, Presence & Culture Leadership: Brings energy, positivity, and personal investment to every interaction, inspiring confidence among physicians, staff, and teammates. Builds strong rapport and establishes credibility, fostering long-term partnerships rooted in trust and shared commitment to patient outcomes.