Principal Analyst

About the role

Omdia (part of Informa TechTarget) is seeking an experienced Principal Analyst to join our Digital Workplace Research Practice. As our Principal Analyst, you will lead Omdia's coverage of the Unified Communications and Collaboration (UC&C) market, delivering authoritative market intelligence and strategic insights to our global client base to drive growth across subscription and custom research offerings.

Responsibilities

• Deliver insightful research alongside the Digital Workplace team, contributing to and creating high-quality research in the form of reports, trackers, forecasts, and presentations.
• Develop and test hypotheses that challenge existing beliefs within the UC&C market to provide unique insight.
• Use all the tools and knowledge at your disposal to produce analysis that goes beyond the descriptive to give Omdia the edge over its competition.
• Market high-level industry expertise by using your expertise and experience to define and expand the UC&C research area and providing timely responses to market events with up-to-date opinions.
• Build and maintain client relationships over time, becoming a trusted advisor to clients.
• Ensure effective client management by using your expertise and experience to define and expand the UC&C research area, market that expertise at a senior level within our clients and prospects, and provide a timely response to market events and offer up-to-date opinions.
• Offer insight to our planning meetings and work closely with the Senior Research Director of Enterprise Platforms & Applications to drive the direction and strategy of the team.
• Develop a customer-based point of view for new products and advisory services based on the understanding of client needs based on senior-level relationships.

Requirements

• Extensive experience in the unified communications and collaboration ecosystem either as an industry analyst or in the wider digital workplace industry.
• Solid technical understanding and insight of cooling technologies and power infrastructure in data centers, and the ability to quickly form credible, distinctive, compelling, and original opinions on how aspects of these will evolve, and why.
• Quantitative research, with the ability to build, maintain, and enhance market forecasts and trackers, and present complex concepts and trends from data in a compelling manner.
• Excellent written communication skills, with the ability to synthesize complex ideas.
• Strong verbal communication and presentation skills, including a personable manner and the confidence to present to, engage with, and influence executives at the highest levels of the industry.
• The ability to build and enhance a profile with industry contacts and opinion formers.
• The ability to quickly and coherently identify and communicate critical issues impacting the commercial performance of Omdia's vendor clients across the UC&C ecosystem.
• Experience of working with sales and marketing teams to identify and successfully capitalize on business development opportunities.
• A proven track record of managing a workload to ensure deadlines are met and client expectations are exceeded.
• The ability to travel domestically and internationally.
• Cultural awareness, as the role involves working with global clients and within a global virtual team environment.

Qualifications

• Extensive experience in the unified communications and collaboration ecosystem either as an industry analyst or in the wider digital workplace industry.
• Solid technical understanding and insight of cooling technologies and power infrastructure in data centers, and the ability to quickly form credible, distinctive, compelling, and original opinions on how aspects of these will evolve, and why.
• Quantitative research, with the ability to build, maintain, and enhance market forecasts and trackers, and present complex concepts and trends from data in a compelling manner.
• Excellent written communication skills, with the ability to synthesize complex ideas.
• Strong verbal communication and presentation skills, including a personable manner and the confidence to present to, engage with, and influence executives at the highest levels of the industry.
• The ability to build and enhance a profile with industry contacts and opinion formers.
• The ability to quickly and coherently identify and communicate critical issues impacting the commercial performance of Omdia's vendor clients across the UC&C ecosystem.
• Experience of working with sales and marketing teams to identify and successfully capitalize on business development opportunities.
• A proven track record of managing a workload to ensure deadlines are met and client expectations are exceeded.
• The ability to travel domestically and internationally.
• Cultural awareness, as the role involves working with global clients and within a global virtual team environment.