Principal Account-Based Marketing (ABM) Manager, NAMER Strategic Customer & Partner Marketing

About the role

Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact.

Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption.

Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization.

Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.

Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.

Drive operational excellence through standardized processes, documentation, and best practices.

Track and report on program performance, using data to optimize and scale successful approaches.

Manage program budgets effectively, demonstrating frugality while maximizing impact.

Collaborate with global ABM community to share learnings and adopt proven practices.

Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical.

Leverage intent data platforms (6sense, Bombora, TechTarget) to identify in-market greenfield accounts and orchestrate real-time, signal-based campaign activations.

Design and execute integrated ABM plays that span paid media, programmatic display, LinkedIn advertising, executive events, direct mail, and digital experience personalization.

Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation.

Create account scoring and prioritization frameworks using firmographic, technographic, and behavioral data to focus resources on highest-propensity accounts.

Develop measurement frameworks with ABM-specific KPIs including account penetration rates, engagement velocity, pipeline acceleration, and influenced revenue attribution.

Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact.
• Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption.
• Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization.
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
• Drive operational excellence through standardized processes, documentation, and best practices.
• Track and report on program performance, using data to optimize and scale successful approaches.
• Manage program budgets effectively, demonstrating frugality while maximizing impact.
• Collaborate with global ABM community to share learnings and adopt proven practices.
• Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical.
• Leverage intent data platforms (6sense, Bombora, TechTarget) to identify in-market greenfield accounts and orchestrate real-time, signal-based campaign activations.
• Design and execute integrated ABM plays that span paid media, programmatic display, LinkedIn advertising, executive events, direct mail, and digital experience personalization.
• Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation.
• Create account scoring and prioritization frameworks using firmographic, technographic, and behavioral data to focus resources on highest-propensity accounts.
• Develop measurement frameworks with ABM-specific KPIs including account penetration rates, engagement velocity, pipeline acceleration, and influenced revenue attribution.
• Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement.

Requirements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 9+ years of professional non-internship marketing experience
• Demonstrated experience managing ABM technology stacks (e.g., 6sense, Demandbase, Terminus, or equivalent intent/engagement platforms)

Qualifications

• ABM certification (ITSMA/Momentum, Demandbase, 6sense, or equivalent ABM practitioner certification)
• Experience managing programmatic ABM advertising campaigns (LinkedIn Campaign Manager, DemandBase One, RollWorks, or equivalent)

Skills

• Strong project management skills
• Analytical capabilities
• The ability to influence cross-functional stakeholders

Benefits

Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Pay

Base salary range: $156,100.00 - $211,200.00 USD annually

Schedule

Full-time