Principal Account-Based Marketing (ABM) Manager, NAMER Strategic Customer & Partner Marketing

Amazon Web Services (AWS) · Mountain View, CA · 1 wk ago

MarketingFull-time

Description

AWS is seeking a Principal Account-Based Marketing (ABM) Manager to design and execute ABM programs targeting AWS's top 2,000 Greenfield enterprise customers within a designated industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that convert high-potential greenfield accounts into active AWS customers.

Key job responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption
Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical
Leverage intent data platforms (6sense, Bombora, TechTarget) to identify in-market greenfield accounts and orchestrate real-time, signal-based campaign activations
Build persona-based content strategies targeting C-suite, IT decision-makers, and line-of-business buyers with personalized messaging across the full buyer journey
Design and execute integrated ABM plays that span paid media, programmatic display, LinkedIn advertising, executive events, direct mail, and digital experience personalization
Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation
Create measurement frameworks with ABM-specific KPIs including account penetration rates, engagement velocity, pipeline acceleration, and influenced revenue attribution
Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement

Basic Qualifications

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
9+ years of professional non-internship marketing experience
Demonstrated experience managing ABM technology stacks (e.g., 6sense, Demandbase, Terminus, or equivalent intent/engagement platforms)

Preferred Qualifications

ABM certification (ITSMA/Momentum, Demandbase, 6sense, or equivalent ABM practitioner certification)
Experience managing programmatic ABM advertising campaigns (LinkedIn Campaign Manager, DemandBase One, RollWorks, or equivalent)

Company

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.