Pricing and Revenue Lead - Bailey Nurseries

Pricing Strategy and Governance

• Develop pricing frameworks aligned with Bailey's brands, value proposition, customer segments, and financial objectives.
• Design pricing structures by customer segment, channel, and business model, including list pricing, discount guidelines, and terms.
• Establish practical pricing governance, including approval thresholds, exception processes, and regular pricing review cadence.

Market and Competitive Insights

• Build a systematic view of market pricing, competitor positioning, customer value, and pricing trends for key categories and products.
• Analyze customer and segment price sensitivity, willingness to pay, and perceived value across brands, product types, sizes, and grades.
• Provide pricing insights and recommendations to Sales, Finance, and leadership.

Pricing Analytics and Margin Improvement

• Develop and maintain pricing models, margin analysis, dashboards, and reports to support fact-based pricing decisions.
• Analyze price realization, discount leakage, product mix, customer profitability, and promotional effectiveness.
• Support measurable improvement in margin and revenue through disciplined pricing actions.

Cross-Functional Partnership

• Partner with Sales to translate pricing strategy into practical price lists, customer programs, and negotiation guidance.
• Collaborate with Finance, Operations, Marketing, and Product/Category teams on pricing decisions tied to cost, inventory, capacity, product lifecycle, and customer programs.
• Train and support internal teams on pricing principles, tools, guidelines, and processes.

Process and Capability Building

• Improve pricing tools and templates, evolving from spreadsheet-based processes toward stronger reporting and system-supported tools over time.
• Create a practical roadmap for pricing capability, including process improvements, data needs, reporting, and future support requirements.
• Establish and monitor pricing KPIs such as margin impact, price realization, discount compliance, and promotion return.