President
Summary Of Primary Functions
The President serves as a key member of the executive leadership team and is responsible for elevating the Company’s sales organization. This strategic, high-impact role is designed for a proven sales and business leader capable of elevating market strategy, unifying regional teams, and driving performance across a multi-branch dealership network. Working in close partnership with senior leadership, this position shapes and implements both short and long-term strategies to achieve aggressive growth and performance objectives in the heavy construction equipment market. The President provides visionary and operational leadership to expand market share, strengthen customer relationships, and achieve industry-leading profitability.
Essential Functions and Responsibilities
Develop and execute a comprehensive sales strategy that drives consistent growth across all product lines, region locations, and customer segments.
Planning, directing, and controlling the regional sales and growth strategy for the Florida region.
Customer-focused, concentrating on the development and implementation of selling and aftermarket strategies for all equipment and services within the region.
Responsible for the business results of the region and is accountable for the success of the long-term business viability of the Florida region.
Full responsibility and accountability for the sales budget, forecasting, and execution of the business plan for the Florida region.
Lead, mentor, and empower a diverse team of regional sales leaders and field representatives.
Establish clear goals, performance metrics, and training programs that elevate talent and accountability.
Strengthen relationships with key customers, OEM partners, and industry stakeholders while identifying emerging opportunities within all markets.
Partner with operations, marketing, and finance leaders to ensure alignment on pricing, inventory management, and customer experience strategies.
Implement and optimize CRM systems, sales reporting tools, and analytics to enhance visibility, forecasting accuracy, and decision-making.
Participate in industry associations meetings and trade shows.
Recruit, develop, and retain high-performing leadership and sales talent.
Establish clear performance expectations, coaching frameworks, and succession plans.
Foster a culture of accountability, safety, continuous improvement, and customer focus.
Ensure full compliance with safety standards, regulatory requirements, and company policies.
Identify and mitigate operational risks through disciplined processes and controls.
Qualification
10+ years of progressive leadership experience in sales or commercial management within heavy equipment or related industries.
Proven success leading large, multi-location sales organizations through growth and/or transformation.
Experience operating at scale (e.g., 5+ locations, $200M+ revenue, 250+ employees).
Demonstrated ability to manage large sales teams (50+ representatives) and deliver measurable results.
5+ years in customer-facing sales leadership role.
Experience with top-tier construction, earthmoving, and/or roadbuilding dealership is preferred.
Education, Skill, And/or Experience Requirements
Bachelor's degree in Business Administration, Management, or equivalent education/experience required.
Ten years' experience managing a heavy equipment sales organization or related heavy industry.
Strong analytical skills: Ability to read and analyze dealer financial statements and related reports to make data and fact-based decisions and recommendations.
Strong financial acumen, including P&L management and dealership financial analysis.
Strategic thinker with the ability to translate sales vision into execution.
Exceptional leadership, communication, and stakeholder management skills.
Advanced analytical and problem-solving capabilities with a data-driven approach to decision-making.
Ability to communicate effectively across all levels of the organization and with external stakeholders.
Strong negotiation, presentation, and influencing skills.
Proficiency with CRM systems, dealership platforms, and business intelligence tools.
Advanced Microsoft Office proficiency, including Excel and reporting tools.
Effective communicator: successful candidate must demonstrate effective verbal and written communication skills.
Ability to present in small or large groups.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra, statistics, and geometry.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.