Predicts Customer Marketing Senior Associate

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Must preserve all substantive info. We need to parse the posting. Let's extract sections: - About the role: The first paragraph(s) describing the position: "THE POSITION Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base." Then "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs." This is generic; maybe we can include as part of responsibilities but it's boilerplate? It's generic but maybe we keep as part of responsibilities? The instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. This line is not exactly boilerplate but it's generic. Might keep as part of responsibilities? It's not specific. But we can keep as part of responsibilities if we want. However they said "Prefer a few substantive sections over many thin ones." So we could combine responsibilities and qualifications etc. Next: "THE GAME PLAN Everyone on our team has a part to play Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities.Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting.Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences.Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys.Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior.Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail." That's a list of responsibilities/duties. Could be under Responsibilities. Next: "THE STATS What we're looking for in our next teammate 3+ years’ experience in marketing, commercial, or similar.Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience.Strong understanding of marketing and commercial metrics.Strong design thinking skills and effective at project management.Experience partnering with cross-functional teams to deliver projects and campaigns.Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders.Results oriented and metrics driven, with the need to be objective and measure performance.Strong analytical approach to decision making with experience of delivering against business outcomes.Collaborative team player, proactive thinker, and pragmatic problem-solver.Ability to thrive in a fast-paced environment and adapt to changes quickly.Exceptional written and verbal communication skills.Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.Willing to work some non-traditional hours." That's qualifications/requirements/skills. Next: "About Fanduel FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT)." That's company overview; could be under About the company (but not a required heading). The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. No "About the company". We could embed company info under About the role maybe? Or we could omit because not in allowed list? The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples, not exclusive? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect those headings only. But we could also include other headings if needed? Safer to stick to those. So we need to map content to those sections. We have: - About the role: description of role (first paragraph(s)). - Responsibilities: the GAME PLAN bullet list (the long list of duties). - Requirements/Qualifications/Skills: The STATS list (experience, knowledge, skills). Could split into Requirements (experience, knowledge) and Skills (design thinking, project management, etc.) but we can combine. - Benefits: The "Player Benefits" section: "We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level." Also later: "This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws." We should combine benefits info. - Pay: "The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand." - Schedule: Not explicitly mentioned. There's "Willing to work some non-traditional hours." That's about schedule flexibility. Could be considered schedule. But it's not explicit schedule like full-time, part-time, shift. Might be considered schedule info. We could include a Schedule section with that note. However the instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. For Schedule, we have "Willing to work some non-traditional hours." That's a statement about schedule expectations. So we can include Schedule section with that. We must not include boilerplate like EEO, equal opportunity, scam warning, legal, etc. Also remove duplicated lines, navigation, cookie, etc. Also remove "In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company." That's generic; maybe we can drop as it's boilerplate. Also remove "This ensures operational flexibility and allows the Company to meet evolving business needs." Also generic. Also remove "About Fanduel" maybe we can incorporate into About the role? But it's not about the role; it's about company. Could we drop? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep company info. But we don't have a heading for About the company. Could we put it under About the role? That would be mixing. Might be acceptable as part of About the role? But it's not about the role. However we could create a section "About the company" but not in allowed list. The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use

for section headings (e.g....)". It implies those are examples; we could still use other headings if needed. But to be safe, we could embed company info in a paragraph under About the role or maybe under a separate heading like "About FanDuel". However the instruction says "Prefer a few substantive sections over many thin ones." So maybe we can include a section "About FanDuel" as a heading. It's not in the list but it's substantive. The examples are not exhaustive. I'd include it. But we need to ensure we don't include boilerplate like EEO etc. Remove those. Let's extract substantive content: **About the role** (first paragraph(s) up to before "In addition to the specific responsibilities..."): - "Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a