Practice Liaison (Sales & Marketing) - Charlotte

Responsibilities

• Develop and grow a MD-centered referral network in an identified territory.
• Manage referral source & community databases, identify targets and activities to activate and retain relationships and referrals.
• Introduce and promote Kindbody, its providers, and offerings to potential referring practices, complimentary service providers, and community organizations via in person visits, telephone, and electronic means.
• Increase referral percentages/volume for New Patient Assessments and expand services utilized.
• Effectively manage territory, conducting field visits and events to reach these goals including: Provider meetings, lunch & learns, dinners, tours and other events to allow potential referral sources face-to-face interaction with our providers and team.
• Education on Kindbody values and approach, services offered, and new advances.
• Introduce new products/services/protocols to distinguish Kindbody as the leading fertility and family building provider in the region.
• Obtain feedback from referral sources and communicate issues and opportunities to appropriate management/staff in a timely manner.
• Offer excellent customer service.
• Support when needed Sales & Marketing Teams to ideate and execute local events, including, but not limited to, Mobile Fertility Bus, Fertility 101 seminars, virtual events , employer and influencer activations, and social media content creation.
• Work with local office teams to continually build culture, expand brand awareness, enhance customer experience and recruit Kindbody patient ambassadors.
• Work with marketing to provide insight into local market dynamics to develop collateral and content and optimize social media and advertising.
• Develop an annual activity calendar and conduct monthly meetings with provider & office teams to review results and discuss upcoming activity and support requirements.
• Maintain and monitor outcomes, pivoting strategy to ensure goals are achieved within budget.
• Identify any metric tracking gaps and work with related teams on both clinic and product level to ensure proper KPI measurements.

Requirements

5+ years’ experience in a blended sales/marketing role within an agency, professional services firm environment, medical sales position, or pharmaceutical sales.

Experience working with women’s healthcare and building referral or influencer networks.

Firm grasp of digital and social media, including LinkedIn.

Firm grasp of digital and social media, including LinkedIn.

Proactive, collaborative, team player.

Self starter with a high level of creativity, curiosity, and attention to detail.

Dynamic personality with excellent people skills, especially with those at a senior level.

Strong, persuasive, communicator in both written and verbal forms.

Quick learner, grasping the intricacies of our services to apply to lead generation efforts.

Reliable transportation is required, as this an outside sales position with very little time being spent at Kindbody office(s).

Availability to work some nights and weekends as required to accommodate specific events.

Other responsibilities and ad-hoc projects from time to time, based on business needs.