PR & Marketing Lead

The Opportunity

EQL Tech is partnering with a stealth, early-stage physical AI health startup (Palo Alto, team of roughly four) to bring on a Contract PR & Marketing Lead for a 1-3 month engagement. The company turns real-world sensor data, including wearables, ECG, and video, into clinical-grade health insights. Its founders have shipped FDA-cleared AI together before, paying enterprise customers are already live across two verticals, a major commercial partnership is in advanced discussions, and a seed round is set to close in Q3/Q4 2026. The technology is well ahead of the story. The website undersells it, the founders aren't yet visible online, and there is nothing press-ready for the announcements about to land. Closing that gap is the job.

Role

You'll be this company's entire marketing and communications function for the length of the engagement: direct access to all three founders, near-total creative latitude, and no infrastructure or committee to navigate.

Narrative

• Reposition the website messaging so it says what the company does and why it matters

Founder Visibility

• Build the founders' LinkedIn presence into a credible, consistent channel

Presence

• Establish the social cadence and voice for the company

Launch Readiness

• Prepare press and partner-facing materials so they're ready to go the moment the seed round and partnership news land

Legacy

• Leave behind a playbook the team can run once the engagement ends

Requirements

• Seniority isn't measured in years here. What matters is a track record of taking a technical company from invisible to credible, and being able to show the work.
• Independent operator: Fractional CMO, ex-agency strategist, or startup marketing lead comfortable working without a brief
• Proven transformation: A track record of taking a technical company from invisible to credible, with before/after work to point to
• Exceptional writing: Able to translate clinical AI substance into language that buyers, journalists, and investors trust, without dumbing it down
• Domain fluency: AI or health-tech fluency strongly preferred; genuine interest in the space essential
• Self-directed execution: Comfortable shipping without a brief, given direct founder access and full creative latitude

Nice to Have

• prior fractional CMO or agency leadership experience
• portfolio work in regulated or clinical spaces
• existing relationships with health-tech or AI press

Benefits

• Direct access: Work directly with all three founders, no committee or layers to navigate
• Creative latitude: Near-total ownership of narrative and channel strategy
• Portfolio-grade timing: Join at the exact inflection point, pre-seed-announcement and pre-partnership-news, where positioning work is visibly causal
• Extension potential: Realistic scope to continue the engagement as the company scales past its raise
• Remote - Marketing & Communications - Contract