PR Manager, Alexa+ AI Devices, Amazon Devices & Services
About the role
Amazon is seeking a driven, creative, and highly proactive PR Manager to lead communications for Alexa+ AI Devices. In this role, you will lead end-to-end PR strategy and execution for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while managing multiple hardware reviews simultaneously. You'll develop and drive proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, building sustained media interest and customer engagement throughout the year. This is not a GTM-only role—this role requires a leader with passion, creativity, bias for action, and a relentless focus on driving results that map to our business and reputational objectives. You will craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through strategic media relations and proactive pitching, you'll build and maintain relationships with key technology, consumer electronics, and smart home media contacts (across press and influencers), securing high-impact coverage that drives business results. As part of this role, you'll build trust with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and executive leadership teams. You will develop integrated communications strategies that align with business objectives and product roadmaps and manage agency relationships and external PR resources as needed.
Key job responsibilities
- Lead end-to-end PR strategy and execution for Alexa+ AI Devices, including Amazon Echo and Bee device launches
- Ensure coordinated messaging across all channels while managing multiple hardware reviews simultaneously
- Develop and drive proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments
- Build sustained media interest and customer engagement throughout the year
- Craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware
- Translate complex hardware and AI capabilities into narratives that resonate with media and customers
- Build and maintain relationships with key technology, consumer electronics, and smart home media contacts (across press and influencers)
- Secure high-impact coverage that drives business results
- Build trust with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and executive leadership teams
- Develop integrated communications strategies that align with business objectives and product roadmaps
- Manage agency relationships and external PR resources as needed
Basic Qualifications
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
- Proven track record of securing high-impact media coverage in top-tier technology and consumer publications
- Excellent written and verbal communication skills, with ability to translate technical concepts for broad audiences
- Demonstrated ability to develop strategic communications plans that drive business results
- Extreme proactivity—a desire to drive campaigns and storytelling, outside of launch moments
Preferred Qualifications
- Experience managing complex product launches and multiple concurrent hardware review programs
- Ability to earn trust with senior, executive-level leaders
- Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories
- Demonstrated track record of developing successful proactive PR campaigns and thought leadership programs
- Experience working with engineering and product teams in fast-paced, innovation-driven environments
- Established relationships with technology reporters and influencers
- Understanding of AI technology, hardware design processes, or emerging technology trends
- Ability to develop long-term communications strategies aligned with business goals
- Demonstrated ability to craft compelling narratives from complex technical information
- Strong interpersonal skills to build trust with internal partners and external media
- Focus on measurable outcomes and media impact that drive business and reputational objectives
- Creativity in developing breakthrough campaigns and storytelling approaches
- Ability to thrive in ambiguous, fast-moving environments with shifting priorities
Pay
Base salary range: 126,700.00 - 171,400.00 USD annually (USA, WA, Seattle). Final compensation will be determined based on factors including experience, qualifications, and location. Your Amazon package will include sign-on payments and restricted stock units (RSUs).
Benefits
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
- Employee Assistance Program (EAP)
- Mental Health Support
- Medical Advice Line
- Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave