PR Specialist, Alexa+ AI Devices, Amazon Devices & Services

About the role

Amazon is seeking a driven, creative, and highly proactive PR Specialist to support communications for Alexa+ AI Devices, including Amazon Echo and Bee device launches.

Responsibilities

• Execute PR strategies and campaigns for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously.
• Manage proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, helping build sustained media interest and customer engagement throughout the year.
• Help craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers.
• Support integrated communications strategies that align with business objectives and product roadmaps and help manage agency relationships and external PR resources as needed.

Requirements

• 5+ years of recent professional communications or public relations experience
• Bachelor's degree
• Experience securing media coverage in technology and consumer publications
• Strong written and verbal communication skills, with an ability to translate technical concepts for broad audiences
• Demonstrated ability to execute communications plans that drive business results
• Proactive mindset— a desire to contribute to campaigns and storytelling, outside of launch moments

Qualifications

• Experience supporting product launches or hardware review programs
• Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories
• Track record of contributing to successful proactive PR campaigns or thought leadership programs
• Experience working with engineering and product teams in fast-paced, innovation-driven environments
• Developing relationships with technology reporters and influencers
• Interest in or understanding of AI technology, hardware design processes, or emerging technology trends
• Ability to support long-term communications strategies aligned with business goals
• Ability to craft compelling narratives from complex technical information
• Strong interpersonal skills to collaborate effectively with internal partners and external media
• Focus on measurable outcomes and media impact
• Creativity in developing campaign ideas and storytelling approaches
• Ability to thrive in ambiguous, fast-moving environments with shifting priorities