PR Influencer Marketing Lead

What we’re looking for

• Experience: 6–9 years running press, PR, or influencer programs in‑house at a B2B SaaS or tech company, with real placements and relationships you can point to.
• Media instinct: A sense for what’s actually newsworthy and the craft to write a pitch that can cut through the noise.
• Relationship builder: You invest time in building long‑term relationships with journalists, podcast hosts, and influencers.
• AI fluency: Comfortable using AI tools to accelerate research, drafting, and monitoring, and to build repeatable systems.
• Executive‑ready: Able to coach executives and other non‑marketers to sound authentic in interviews and on stage.
• Ownership: Ready to build a function from scratch with no existing playbook or team.

Trajectory

• Stay deeply fluent in Planhat’s products, positioning, and value, turning that fluency into pitches, bylines, and talking points.
• Build and maintain relationships with journalists, podcast hosts, and industry voices covering B2B SaaS, tech, and AI.
• Live inside tech Twitter/X and monitor AI and B2B influencers, surfacing timely opportunities for the CEO.
• Turn launches into sequenced drumbeats, coordinating events, podcasts, press, and content so each moment builds on the last.
• Prepare and coach executives for press interviews, podcasts, and speaking opportunities, sharpening their story and managing calendars.
• Identify and run influencer, creator, and customer partnerships from outreach through content creation and distribution.
• Track coverage and share of voice, using insights to decide what to pitch next.
• Brief and direct any outside PR agencies to ensure alignment with Planhat’s story and successful placements.

Definition of success

• Plan​hat’s executives appear regularly in press and podcasts relevant to target buyers.
• A growing, active set of relationships with journalists, hosts, and influencers in the category.
• Increasing requests for spokespeople to appear onstage, on podcasts, and in top‑tier publications.
• Measurable rise in brand awareness, with more target‑account contacts recognizing Plan​hat’s name.
• PR and influencer marketing operates as a systematic, scalable function within Plan​hat.

Compensation

The salary range for this position is $110,000 – $150,000 per year. Actual salaries will vary based on factors including location, experience, and performance. This range represents one component of the total rewards package for exempt employees and may be supplemented by performance bonuses, long‑term incentives, a generous PTO policy, and other benefits.