PR Director, Fashion

About the role

Account Director, Fashion PR Consulting is a brand strategy and public relations agency that specializes in developing and communicating authentic narratives to position companies and individuals across multi‑platform channels. The role leads strategic communications planning and programming for global luxury menswear and prestigious womenswear clients, overseeing a team of junior to senior managers, coordinators, and assistants. The position reports directly to the Vice President and is based in New York City.

Responsibilities

• Oversee multiple fashion brands, managing team members across various levels and fostering creative collaboration.
• Lead strategy and campaign development, pitch feature‑level earned media, and spearhead sponsored activations.
• Develop and execute comprehensive, client‑specific brand‑building strategies.
• Leverage top‑tier media relationships across fashion, culture, lifestyle, design, and business—both domestic and international—to secure high‑level placements in print, broadcast, and digital mediums.
• Provide clients with thoughtful communications and marketing recommendations to increase brand awareness.
• Oversee all earned‑media editorial strategy and execution, ensuring client KPIs are met and tasks are performed at the highest level.
• Build trusting relationships with clients, acting as senior counsel to troubleshoot and ideate solutions.
• Impart structure and best practices across the department, guiding both big‑picture strategy and day‑to‑day client service.
• Manage client and project budgets.
• Plan and execute events, including managing invitation lists, securing media, and coordinating interviews and photographers.
• Craft new‑business proposals and scopes, developing new business alongside agency partners.
• Foster collaboration between different agency teams and departments.
• Report to agency partners and the Vice President.

Requirements

• 6–8 years of Fashion/Retail/Luxury PR experience.
• Established relationships with top‑tier media and a diverse group of KOLs, with experience aligning appropriate influencers with brands.
• Strong writing, communication, leadership, and presentation skills; ability to articulate ideas effectively both internally and externally.
• Reliable, detail‑oriented, and able to manage time efficiently; capable of multitasking across various projects and clients.
• Ability to manage a range of personalities and crisis situations with calm professionalism.
• Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars.
• Can‑do attitude with the ability to gracefully manage both up and down.

Pay

Salary range: $110,000 – $140,000

Schedule

In‑person work Monday – Thursday at the New York City office; remote work on Fridays.