PR & Communications Manager

About the role

As PR & Communications Manager, based in New York, you will bring your unique strengths to the Public Relations & Communications team, helping us think strategically while overseeing press strategy, celebrity initiatives, press and media relationships, wholesale activities, events, and gifting activities. You’ll work closely with the Director of PR & Communications, North America, you will execute of communications, public relations, and celebrity efforts for our brand in the US.

Responsibilities

• Execute and deliver the communication strategy, press, celebrity, influencer engagement, and PR activations across the brand and will seamlessly execute media partnership, PR, celebrity, and influence to deliver outstanding earned media outcomes.
• Communicate brand guidelines, materials that are directed from HQ team to dedicated teams and third parties
• Oversee agency’s weekly deliverables, gatherings, and feedback on reports
• Align with Communications Director to ensure HQ expectations are met across projects
• Manage all targets for editorial, gifting, media placements based on directives from HQ and local PR strategy
• Ensure execution of special activities including press days, fashion show, gifting initiatives, and more
• Monitor and analyze media coverage and communication.
• Draft press releases for regional/national initiatives & VIP dressing moments.
• Circulate to press and ensure crediting across all channels
• Develop a robust, thoughtful PR plan for brand activations and launches.
• Meet with key outlets, stylists, celebrities, KOLs, influencers for brand experiences.
• Support VIP dressing requests for North America in partnership with Celebrity Manager.
• Supervise fashion show preparation including