PR & Communications Manager
Position Summary
The PR & Communications Manager plays a critical role in shaping how Sorren's stories are shared with the market, industry influencers, media, clients, and future talent. This position is responsible for driving Sorren's public relations and earned media strategy, helping elevate the firm's brand, reputation, and thought leadership presence.
Key Responsibilities
Develop and execute Sorren's public relations and earned media strategy.
Write and distribute press releases for acquisitions, incoming firms, partner announcements, service line launches, awards, and other key business milestones.
Build and maintain relationships with industry, business, and trade media.
Respond to media inquiries and coordinate interviews with firm leaders.
Manage podcast, speaking, interview, and media opportunities for Sorren's executives.
Identify opportunities to position firm leaders as trusted voices on accounting, advisory, tax, wealth, legal, and business topics.
Maintain a pipeline of proactive opportunities that increase executive and brand visibility.
Lead Sorren's award, ranking, and recognition strategy.
Identify and evaluate high-value award opportunities for the firm, its service lines, and its leaders.
Manage submission calendars, gather supporting information, and write compelling nominations.
Promote award wins through press releases, web content, social media, and internal communications.
Monitor media coverage, social channels, competitor activity, and industry trends.
Track mentions of Sorren, firm leaders, and key industry topics.
Provide regular reporting on media coverage, share of voice, sentiment, earned media performance, executive visibility, and award results.
Deliver recommendations and insights to improve brand awareness and reputation.
Qualifications
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
5+ years of experience in public relations, communications, media relations, or corporate communications.
Proven success securing earned media coverage and managing relationships with journalists and industry publications.
Exceptional writing, editing, and storytelling skills.
Experience developing press releases, media pitches, executive communications, and thought leadership content.
Experience managing award submissions, rankings, or recognition programs.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Experience with media monitoring and reporting tools preferred.
Professional services, accounting, consulting, legal, or financial services experience strongly preferred.
Compensation
The compensation target for this role is $80,000 - $90,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Discretionary incentive compensation is based on firm, group, and individual performance.
About the Role
Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. We work with people, building lasting relationships and delivering strategic solutions in accounting, assurance, tax, advisory, and private client services. Our culture fosters collaboration, innovation, and professional growth, ensuring that every team member has the support and opportunities they need to thrive.
Benefits
We offer a high-performing yet balanced work environment where career development and personal well-being go hand in hand. We're committed to helping you grow, whether that means advancing your career, expanding your expertise, or achieving a fulfilling work-life balance. Because at Sorren, your success is our success.
Why Choose Us?
We’re invested in your growth—both personally and professionally.
We’ll support you as you advance in your career while also giving you the flexibility to enjoy life outside of work.
We believe balance fuels success, and we’ve designed our culture and benefits to reflect that.
What We Offer
Generous paid time off
Comprehensive medical, dental, and vision coverage, plus life and disability insurance
401(k) retirement savings plan
Paid holidays, including a firmwide winter break (December 24 – January 1)
Paid parental leave (available after one year of service)
Mentorship and career development programs
CPA exam support to help you succeed on the path to licensure
Firm-sponsored events and spontaneous team activities
Celebrations to mark milestones like the end of busy season and the holidays