PR Assistant

Responsibilities

• Execute and manage sample requests from fashion editors, stylists, VIPs, internal teams, and sister agencies.
• Coordinate daily US sample loans from start to end: send-out, tracking, and returns.
• Lead and execute international sample shipments, including preparing international shipping documentation and monitoring tracking information through delivery and return.
• Coordinate with couriers and shipping partners to ensure samples arrive and return on time and in appropriate condition.
• Liaise closely with global PR teams, international agencies, stylists, editors, and internal departments to confirm sample availability and shipping requirements.
• Maintain accurate sample trackers and records, including sample location, recipient, shipment status, and return dates.
• Assist with organizing and maintaining NYHO’s sample inventory and showroom to ensure pieces are easily accessible and properly logged.
• Maintain sample condition: organize dry cleaning and repairs as needed.
• Prepare showroom for PR meetings including but not limited to Press Previews.
• Set-up internal sample sales.
• Ensure PR supplies are stocked for NYHO and sister agencies as needed.
• Support the PR Team with event planning, logistics, and execution.
• Work closely with key stakeholders on the coordination of events including seasonal press previews, global brand activity, and in-store events; focusing on production, guest dressing, gifting, and reporting.
• Lead execution of PR reports, including the monthly press report, global event activity recaps, and regional retail-related strategy and activity reports.
• Swiftly provide press assets and credits when requested, sharing brand news when outreached.
• Develop relevant media contact lists for specific projects and remain updated on industry press movements.
• Maintain evergreen media contact list.
• Prepare showroom for presentations, fittings, and appointments.
• Ensure department files remain updated with all documents and collateral saved/archived.