PR and Communications Manager

About the role

About GenflowGenflow builds businesses with the world's leading creators. GCA, its talent management division, represents a selective roster across fashion, beauty, fitness, tech, food, lifestyle, and finance, designing the strategy, brand partnerships, and long term career architecture around each creator.

The PR and Communications Manager builds the Genflow name in the media. This role owns the company's announcements, from key hires and expansions to partnerships and milestones, and secures coverage in the publications that matter most to business, entertainment, and creator industry readers. This person also positions senior team members as leading voices in the industry, placing them on panels, keynotes, and podcasts at the major global creator economy events. Where Genflow creators and their businesses need media support, they build coverage around their launches and milestones, working alongside GCA's talent managers and the brand partnerships team.This is a hands-on, in house role that includes regular travel to industry events.

Responsibilities

• Build and manage relationships with business, entertainment, lifestyle, and creator industry media.
• Secure earned coverage for Genflow, tied to announcements, key hires, partnerships, and milestones.
• Own the announcement calendar, planning and delivering each media moment from first pitch to publication.
• Place Genflow team members as speakers and panelists at leading global creator economy events and conferences.
• Build the media profile of the leadership team through interviews, bylines, podcasts, and award nominations.
• Develop and run PR strategy for Genflow creators and their businesses where needed, working with GCA talent managers and the brand partnerships team.
• Draft press materials, including releases, bios, briefing documents, talking points, and pitch angles.
• Manage reactive media situations and sensitive communications for the company and its creators.
• Track coverage and media sentiment, and report on results.
• Stay ahead of media trends and the outlets that matter most to the creator industry.

Requirements

• 3 to 5 years in PR, media relations, or communications, at an agency, in house, or within talent, entertainment, or business media.
• Existing relationships with editors and journalists across business, entertainment, and lifestyle media.
• A track record of securing earned coverage and placing executives or talent in speaking and event opportunities.
• Strong writing across press releases, bios, briefing documents, and pitch materials.
• Understanding of the creator industry, brand landscape, and social platforms.
• Proactive, organized, and comfortable managing several priorities at once.
• Experience in talent, creator, or corporate communications is an asset.