PPC specialist (remote)

About the role

IvyPanda is a student success hub designed to improve the educational outcomes and learning capabilities of students around the world by connecting them with academic experts and by providing highly-efficient self-study services and online tools.

Responsibilities

• Manage, organize, and optimize PPC campaigns
• Launch new PPC campaigns
• Learn new PPC practices, trends, and techniques to boost performance and increase campaign productivity
• Regularly create Google AdWords and Analytics reports

Requirements

• Experience with optimization, management, and creation of PPC campaigns
• Ability to interpret and effectively work with Google Analytics and other web analytics data
• Understanding of HTML and SEO
• Experience with search engine ranking tools and keyword research

Skills

• Strong motivation, work ethic, and communication skills