PPC & Meta Ads Specialist (Contract) >>

Primary Responsibilities

• Own the complete onboarding process for new advertising clients from initial discovery through campaign launch
• Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs
• Implement tracking via Google Tag Manager and ensure accurate data flow into GA4
• Establish proper attribution models and reporting frameworks for each client (ECommerce and Lead Generation)
• Develop and execute full-funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics
• Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels
• Provide creative direction and write high-converting ad copy that aligns with brand voice and conversion goals
• Build and optimize campaigns with a deep understanding of audience targeting, bidding strategies, and platform algorithms
• Continuously monitor, analyze, and optimize campaigns to improve ROAS and meet client KPIs
• Conduct regular performance analysis and identify opportunities for growth and efficiency
• Stay current on platform updates, new features, and industry best practices
• Partner with our account management team to ensure seamless client service delivery
• Join monthly client calls to present strategy recommendations, share insights, and discuss performance
• Translate complex data and strategies into clear, actionable insights for clients

Required Qualifications

• Minimum 5 years of hands-on experience at a digital marketing agency
• Expert-level proficiency in Meta Ads Manager with proven track record of successful campaigns
• Hands-on experience managing Google Ads accounts (Search, Display, Shopping, YouTube)
• Working knowledge of LinkedIn Ads and programmatic advertising platforms
• Demonstrated experience setting up conversion tracking via Google Tag Manager
• Proficiency with GA4 setup, analysis, and reporting
• Experience with e-commerce platforms, specifically Shopify and WooCommerce
• Strong copywriting skills with portfolio of ad creative
• Deep understanding of conversion rate optimization and landing page best practices