PPC Manager

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.)
• Manage keyword research, targeting, bidding strategies, and ad copy creation
• Oversee daily budgets, monitor campaign performance, and adjust strategies in real time
• Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates
• Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance
• Provide regular reporting on KPIs, insights, and recommendations to stakeholders
• Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions
• Stay current on PPC, SEM, and digital advertising trends, tools, and best practices
• Manage relationships with external vendors, agencies, or platform representatives as needed
• Ensure campaigns comply with platform policies and brand guidelines

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent)
• Strong understanding of keyword research, bidding strategies, and conversion optimization
• Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.)
• Advanced skills in Excel/Google Sheets for campaign reporting and analysis
• Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus
• Exceptional analytical skills and ability to interpret large datasets into actionable insights
• Strong organizational and communication skills; ability to manage multiple projects simultaneously
• Proven track record of improving ROI and scaling campaigns