Post Purchase eCommerce Writer

About the Role

Support the client's U.S. marketing expansion by producing high-quality, human-written marketing and website content for a Shopify SaaS platform focused on post-purchase customer retention. The writer will help refresh and rewrite key marketing assets as part of an ongoing rebrand while maintaining the company's established brand voice and messaging.

Initial engagement: 20 hours per week (90 hours/month) for an initial duration of 3 months, with the opportunity to extend into a long-term engagement based on performance. Reports to the client's Content Lead. Brand guidelines and messaging framework are already established.

Responsibilities

• Rewrite and optimize website copy as part of a major rebranding initiative
• Create landing page copy focused on SaaS products
• Write technical product content
• Develop website copy that clearly communicates product features and value
• Produce blog articles related to Shopify, eCommerce, and SaaS
• Create paid advertising copy for Google, YouTube, Shopify, and display campaigns
• Write LinkedIn and occasional social media content
• Produce event collateral including:
  • Booth messaging
  • Brochures
  • Conference materials
  • Display signage
• Develop sales enablement materials including:
  • Pricing sheets
  • Sales collateral
  • Customer Success resources
• Collaborate with internal stakeholders including Content, Marketing, SMEs, and Legal when necessary
• Maintain consistency with existing brand guidelines

Requirements

• Proven experience writing for Shopify or B2B SaaS companies
• Strong understanding of eCommerce
• Experience writing technical software content
• Experience creating website copy, landing pages, and blogs
• Excellent persuasive copywriting skills
• Ability to learn complex software products quickly
• Strong understanding of customer retention and post-purchase marketing
• Excellent English writing and editing skills

Preferred Qualifications

• Experience writing for Shopify apps or merchants
• Familiarity with companies such as Klaviyo, Yotpo, AfterShip, or similar platforms
• Experience creating event collateral and sales enablement materials
• Ability to collaborate with legal teams on compliance-sensitive copy

Content Expectations

• 100% human-written content (AI may only be used for proofreading or editing—not for generating first drafts)
• Ability to adapt quickly to an established brand voice
• Strong attention to accuracy and compliance

Success Measures

• Quickly understand the client's products
• Produce persuasive, technically accurate content
• Consistently follow brand guidelines
• Create copy that supports sales and marketing objectives
• Require minimal ramp-up after onboarding

About the Client

Our client is a rapidly growing Shopify SaaS company providing software solutions that help merchants improve customer retention and post-purchase experiences. As part of an ongoing U.S. marketing expansion and company rebrand, they are investing heavily in refreshing their digital presence and marketing assets.