Writer/Editor, E-Commerce
Company Description VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
About the role
E! is looking for a Commerce Writer/Editor to join its growing commerce business. This person will write, edit and optimize engaging shoppable content while taking on broader responsibilities across content merchandising, affiliate partnerships and day-to-day commerce operations.
Responsibilities
- Write, edit and optimize assigned and self-pitched e-commerce articles, aligning coverage with editorial calendars, franchises, tentpoles, seasonal moments and topic/product performance.
- Pitch and develop high-intent commerce stories based on consumer trends, search demand, real-time signals, affiliate performance and competitive coverage.
- Execute paid content, flat-fee product placements and other commerce partnerships, seamlessly integrating revenue-driving opportunities into daily editorial coverage while maintaining E!’s voice and editorial standards; assist with campaign and tentpole recaps, partner reporting and performance summaries.
- Book and interview celebrities, influencers and experts for original shoppable content, collaborating with social and video teams on opportunities for cross-platform amplification.
- Own product selection and merchandising within commerce content, using commission rates, EPC, conversion, retailer availability, promotions and audience relevance to strengthen monetization.
- Continuously optimize and refresh commerce content, including headlines, framing, product assortment, links, retailers and placements based on performance and changing shopping trends.
- Identify new commerce opportunities across products, retailers and categories by monitoring purchasing behavior, site and affiliate performance, competitive coverage and consumer trends.
- Support day-to-day affiliate operations, including link and tracking QA, retailer onboarding, commission and offer updates, partner records and internal documentation.
- Build relationships with affiliate partners, retailers and brands to surface new products, offers and revenue opportunities and support the onboarding and optimization of affiliate partners and shoppable platforms.
- Partner with the Growth Strategy Analyst and commerce leadership to interpret affiliate reporting and translate performance trends into actionable editorial, merchandising and optimization recommendations.
Requirements
- Bachelor’s degree