Portfolio Value Marketing Manager

About the role

The Portfolio Value Marketing Manager is responsible for defining and activating the integrated value story of LivaNova’s cardiopulmonary portfolio in North America. This role integrates all of the products and services within our total perfusion solution across multiple commercial channels.

Responsibilities

• Develop and lead portfolio-level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers.
• Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system-level story.
• Partner with product marketing teams to align product-specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.
• Create customer-facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.
• Support strategic account and IDN engagements by enabling cross-product discussions and longer-term planning conversations that extend beyond single purchasing decisions.
• Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
• Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.
• Personally provide marketing management for all Cardiopulmonary service products.
• Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.
• Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.
• Track progress of key initiatives, measure impact, and recommend options for improvement.
• Take ownership of additional tasks and initiatives as needed.

Requirements

• Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.
• Comfortable acting as a connector across teams, ensuring consistency while respecting product-level depth.
• Experience translating complex concepts—such as total cost of ownership, service life, and long-term value—into clear, compelling narratives.
• Ability to work well within teams that are not located within a specific building or geography.
• Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year).
• Strong analytical and financial skills to organize complex information into clear frameworks and business cases.
• Excellent project management skills, with demonstrated ability to lead cross-functional teams and develop new programs.
• Ability to communicate effectively with health care professionals.
• Strong interpersonal skills and professional demeanor.
• Ability to prioritize under pressure and manage multiple tasks simultaneously.
• Ability to meet hospital credentialing requirements.
• Solid MS Office skills including PowerPoint and Excel.

Preferred Skills And Competencies

• Knowledge of the North America cardiovascular medical device marketplace and healthcare environment, ideally with deep expertise in cardiovascular clinical therapies.
• Knowledge of US healthcare and purchasing infrastructure, including GPOs and IDNs.
• Demonstrated success in healthcare industry sales, marketing, or education, preferably within Medical Device or Technology Education.
• Bachelor's degree in Business, Marketing, a health care related field, or a four-year degree with health care/clinical experience; MBA or MS preferred.
• Experience Minimum of 7+ years of relevant medical device marketing experience.

Pay

A reasonable estimate of the annual base salary for this position is $125,000 - $170,000 + discretionary annual bonus. Pay ranges may vary by location.

Benefits

• Health benefits – Medical, Dental, Vision
• Personal and Vacation Time
• Retail and Savings Plan (401K)
• Employee Stock Purchase Plan
• Training & Education Assistance
• Bonus Referral Program
• Service Awards
• Employee Recognition Program
• Flexible Work Schedules