Portfolio Sales & Marketing Manager (New Development)

About the Role

The Portfolio Sales and Marketing Manager is responsible for the leasing and marketing success of an assigned group of communities. This includes oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing data channels for problem/solution-oriented Red-Light Analysis, and managing the planning, execution, and effectiveness of Monthly Marketing Plans and marketing channels for assigned communities. While primarily supporting stabilized communities, this role sits within the New Development Sales & Marketing team and may also provide strategic and executional support for New Development communities, lease-ups, transitions, and special projects.

Responsibilities

• Complete all assigned PSM Redbook tasks designated by Sales & Marketing leadership on a weekly, monthly, and yearly basis.
• Execute, train, and administer Cardinal’s Sales Platform, including the Cardinal Way of Leasing (CWoL).
• Implement the approved Cardinal Leasing Experience at all assigned communities, covering sales, customer service, curb appeal, model presentation, leasing technology, and marketing.
• Provide regular feedback to Leasing Teams on phone and onsite tour performance through phone, video conference, virtual role-playing, and in-person role-playing.
• Review and approve each community’s Monthly Marketing Plan (MMP); communities identified as yellow or red light require additional strategic attention.
• Provide onsite leasing, sales, and marketing training as required.
• Lead community marketing calls and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.
• Guide onsite Team Members to ensure proper implementation of marketing initiatives, including housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
• Consult with onsite Community Managers and Portfolio Managers regarding Leasing Team performance concerns, including CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, and other performance opportunities.
• Lead the strategic implementation and review of annual marketing plans; monitor marketing medium effectiveness and provide monthly recommendations to Portfolio Managers.
• Monitor and complete assigned service requests and additional projects according to established policies.
• Attend select client calls to present leasing and marketing strategies as needed.
• Meet regularly with direct reports to discuss performance and problem/solution-oriented opportunities, with proactive communication and clear follow-up expectations.
• Meet bi-weekly with assigned Portfolio Managers, with additional meetings scheduled based on community performance and priorities.

New Development & Strategic Support

• Assist with New Development leasing and marketing strategy during key phases of the development lifecycle, including lead generation, temporary leasing office openings, VIP or Founder launches, public lease launches, grand openings, pre-opening, and stabilization.
• Support the development and execution of Monthly Marketing Plans, outreach strategies, launch calendars, prospect journeys, leasing initiatives, and community-specific marketing plans for New Development assets.
• Provide additional leasing and marketing support for New Development communities during critical milestones, increased workload periods, staffing transitions, or performance challenges.
• Support onsite New Development teams through leasing training, CWoL coaching, marketing execution, prospect follow-up strategy, and implementation of the Cardinal Leasing Experience.
• Assist with university outreach, housing fairs, local partnerships, events, grassroots marketing, digital strategy, collateral, and other launch-related initiatives.
• Review leasing and marketing performance data to identify risks, opportunities, and recommended actions for New Development communities.
• Support the transition of New Development communities into stabilized operations by maintaining continuity across sales strategy, marketing plans, reporting, training, and onsite execution.
• Partner with New Development Sales & Marketing leadership on special projects, playbooks, Redbooks, training initiatives, portfolio-wide programs, and testing of new sales and marketing strategies.
• Identify successful strategies and best practices from stabilized communities that can be adapted for New Development communities, and vice versa.

Requirements

• 3-5+ years of experience in property management with a focus on leasing and sales.
• Bachelor’s degree preferred.
• Strong communication and collaboration skills.
• Ability to motivate and energize a team.
• Ability to analyze leasing data, including traffic volume, closing ratios, market comparable data, lease-signing velocity, rental rates, and concession analysis.
• Knowledge of leasing and sales techniques.
• Strong computer skills, including email, internet, word processing, spreadsheets, databases, and community management software.
• Proficiency in Microsoft Office and Google Apps for Business.
• Ability to define and solve problems, collect and analyze data, establish facts, and draw valid conclusions.
• Ability to manage several abstract and concrete variables simultaneously.
• Understanding of and compliance with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values daily.
• Ability to work effectively across both stabilized community operations and fast-paced New Development or lease-up environments.
• Willingness to travel up to 60%.

Work Environment

The role operates in an office environment with frequent exposure to apartment buildings and property areas, including amenities. Team Members may encounter outside elements where temperature, weather, odors, and/or landscape may be unpleasant or hazardous.

Physical Demands

• Regular use of hands for typing, handling, or feeling, and frequent talking or hearing.
• Regular standing, walking, reaching with hands and arms, climbing, stooping, or squatting.
• Ability to access all exterior and interior parts of the property and amenities, working inside and outside in all weather conditions (rain, snow, heat, hail, wind, sleet).
• Ability to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Pay

If this job is performed in Colorado, the salary range is $80,000 - $85,500, with potential bonus opportunity.

Benefits

• Health, vision, dental, and pet insurance.
• 401(k) retirement plan.
• Student loan assistance.
• Licensing and continuing education reimbursement.
• Parental leave.