Portfolio Brand Ambassador

What You Will Do

• Brand Sales and Trade Advocacy: Represent the full brand's portfolio and educate key trade stakeholders and consumers.
• Business & Cocktail Solutions: Provide innovative business and cocktail solutions for key account influencers.
• Opportunity Identification: Identify opportunities in influencer accounts by capitalizing on current portfolio distribution points.
• Sales Programs: Drive sales through trade-focused educational programs emphasizing the category rather than individual brands.
• On-Premise Expertise: Serve as the on-premise expert to help identify opportunities in influencer accounts.
• Training: Conduct bar and wait staff trainings to ensure proper representation of the brand portfolio.
• Beverage Strategy Solutions: Develop innovative beverage strategy solutions leveraging the brand portfolio.
• Account Activation: Collaborate with sales/distributor to activate brand portfolios and accounts.
• Point of Differentiation: Showcase unique selling points and differentiate the brand portfolio from competitors.
• Relationship Building: Foster relationships with key stakeholders including the local trade community, sales, distributors, promoters, staff, and consumers.
• Custom Activities: Design and execute custom activities to enhance local trade relations and brand presence in influence accounts.
• Tastings & Pairing Dinners: Monitor competitive trends and conduct tastings and pairing dinners.

Ways to Stand Out

• Goal-Oriented Focus: Ensure objectives are met with quality and timeliness.
• Communication: Leverage skills across departments and externally to interact with clients.
• Detail Management: Maintain detailed schedules, provide updates to the team, and anticipate potential issues.
• Problem-Solving: Demonstrate initiative and proactive problem-solving when client issues arise.

Qualifications

• Bachelor’s degree preferred.