Player Development Manager
Job Overview
Responsible for executing VIP Marketing strategies as developed by the Player Development Leader, working towards established revenue goals. Works with the Player Development Leader to identify strategies targeted at cultivating premium players with an emphasis on developing relationships to enhance the growth of gaming revenues within various player segments.
Responsibilities
- Manages and coaches team members with direct and/or indirect reporting relationships on maintaining relationships with the Players to promote positive guest service through prompt, courteous and efficient service.
- Collaborates with other departments to ensure that the execution of VIP events delivers the expected guest experience.
- Empowers team members to lead and motivate others.
- Ensures full adoption and consistent utilization of CRM tools and strategies in support of telemarketing; sales and relationship building efforts; player preferences; extension of offers and rewards; and conversion into visitation and increased loyalty.
- Develops and maintains the VIP guest marketing strategy that increases market share and profitability.
- Implements the strategic host plan, including non-carded players, to ensure all player programs are followed to maximize profits.
- Oversees the creation, development, and hosting of all on- and off-property events to maintain guest loyalty, develop new players, and re-establish patronage of inactive players.
- Works with the Director to establish department performance goals for Executive Hosts. Monitors and reports on results for all assigned programs and staff.
- Reviews player issues and player rewards with host staff and Club M management to ensure the highest level of guest satisfaction and procedural compliance.
- Assists with the execution of the national VIP player database program, including support for the Independent Representative and national VIP travel programs.
- Ensures that appropriate reports are generated and analysis is completed to measure the effectiveness of player development programs.
- Interviews, selects, hires, and promotes team members. This includes training, developing, performance management and termination.
Requirements
- Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job: A combination of a post-high school education in Marketing, Business, or related field and experience in player development or casino marketing equal five years. Bachelor’s degree preferred.
- Minimum of three years supervisory experience in casino/hotel, guest service, concierge, or host services in either a gaming or hospitality environment.
- Proven track record of success in a sales environment.
- Demonstrated knowledge of guest tracking or complimentary activities.
- Ability to communicate with a diverse population.
- Demonstrated excellent interpersonal communication skills.
- Proficiency in word-processing, spreadsheets, database, presentation, and electronic mail.
Benefits & Perks
- Competitive weekly pay
- Outstanding benefits, including medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more.
- Perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms and free uniform cleaning, and tuition reimbursement.
About the Role
We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience. Different backgrounds, different strengths, and different passions, we value the diversity that everyone brings to the table. Our values are a direct reflection of the diverse communities that we proudly serve, represent, and invest in. We invite you to the place to learn, grow, thrive and lead. Let's create moments that matter, celebrate diversity, and build a brighter future for all.