Platform Manager, Instagram

About the role

The Platform Manager will oversee the Instagram presence of MrBeast, contributing to the overall social media strategy. The role involves creating and publishing content, engaging with the community, and supporting the brand's broader goals.

Responsibilities

• Pitch, create, and publish content on MrBeast's Instagram account, including feed posts, Reels, and Stories.
• Manage and engage with the MrBeast community on Instagram, considering how the brand appears across other platforms.
• Support the development and execution of a unified social engagement strategy aligned with fan growth, community health, and business objectives.
• Translate brand and content strategy into Instagram-specific creative, engagement tactics, and posting behaviors.
• Identify opportunities for content and community engagement to support broader goals including audience growth, partnerships, and monetization initiatives.
• Collaborate with the Social Analytics and Growth teams to align organic content and engagement with performance insights and paid strategy.
• Maintain a positive, high-energy, and brand-safe environment through community guidelines.
• Contribute to content planning workflows, including content calendars, publishing cadence, and live event coverage support.
• Collaborate with cross-functional teams including Creative, Production, Marketing, Communications, and Partnerships to align messaging and timing.
• Act as a real-time editorial voice during major uploads, announcements, and live moments, ensuring culturally relevant content and engagement.
• Support content launches and major moments by driving conversation, momentum, and interaction at scale.
• Participate in post-launch reporting and analysis to refine content and engagement strategies and improve performance over time.

Requirements

• Deep, platform-native understanding of Instagram culture, audience behavior, content trends, and engagement dynamics.
• Proven experience managing and growing an Instagram presence for a brand, creator, or media company.
• Strong creative instincts and the passion to pitch ideas and sell them in the room.
• Hands-on publishing experience, including writing captions, cutting Reels, building Stories, and hitting post.
• Strong understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue.
• Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance.
• Ability to operate in real time, making fast, high-quality decisions in high-visibility environments.
• Experience working with analytics and performance data to inform creative and optimize results.
• Highly organized with the ability to manage multiple workflows, timelines, and stakeholders simultaneously.
• Experience collaborating cross-functionally with creative, marketing, communications, and production teams.
• Proactive, solutions-oriented mindset with strong ownership over content and community performance.
• Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins.
• Comfort working non-traditional hours, including nights and weekends, to support major content drops and live moments.

Qualifications

• Minimum 5 years of experience in social media management or related field.
• Bachelor's degree in Communications, Marketing, Media Studies, or a related field.
• Experience with Instagram analytics tools such as Insights and Performance.
• Knowledge of Instagram advertising and paid strategy.
• Experience with video editing software such as Adobe Premiere Pro or Final Cut Pro.

Skills

• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with social media listening tools.
• Understanding of SEO principles and how they apply to Instagram.
• Experience with Instagram Stories and Reels.

Benefits

• Competitive Salary
• Generous Medical, Dental, Vision, and Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401(k) Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days