Platelet Donation Specialist

About the role

This position is responsible for recruiting eligible donors for first-time platelet donations to support organizational collection goals and inventory needs. The role develops and implements targeted recruitment strategies to increase first-time platelet donations, encourage repeat participation, and support long-term donor retention. The position provides education and guidance to donors and staff on platelet donation and recruitment best practices, while fostering donor engagement through in-field interactions and targeted, individualized outreach. It also participates in the ongoing evaluation of donor recruitment initiatives, using data and performance insights to refine strategies, improve effectiveness, and achieve organizational objectives.

Work Environment: This role operates across multiple settings, including our corporate offices, divisional donor centers, and mobile sites. Regular local travel is required on a weekly basis.

Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit savealifenow.org. Connect with us on Facebook, X, Instagram, and LinkedIn.

Responsibilities

• Actively recruits eligible blood donors for first-time platelet donations through donor engagement, education, and targeted, personalized outreach to meet organizational collection goals and inventory needs.
• Identifies opportunities to convert whole blood donors into first-time platelet donors based on donor eligibility, organizational priorities, and data-driven insights.
• Regularly visits donor centers and mobile blood drives to recruit eligible first-time platelet donors, collaborates with collection staff, support donor engagement initiatives, and provides progress and outcome updates to leadership and internal partners.
• Partners with leadership from the Collections team to monitor platelet counts, identify recruitment opportunities, and coordinate strategies to achieve platelet collection goals.
• Implements and follows best practices for donor follow up, including thank you calls, satisfaction surveys and other feedback initiatives to support donor retention and continuous process improvement.
• Analyzes organizational data to identify trends, recruitment opportunities, and operational inefficiencies, recommending evidence-based improvements to increase first-time platelet donor recruitment and retention.
• Assists in the development and implementation of donor and staff promotional initiatives, partnering with the Donor Marketing team, to increase awareness, recruitment, and participation in platelet programs.
• Serves as a subject matter resource by educating staff, peers, and newly onboarded team members on platelet donation donor recruitment strategies, and best practices.
• Exemplifies the