Planning & Promotions Lead

About the role

The Planning & Promotions Lead is responsible for developing, creating, and implementing on-site communications strategies targeted at consumers. This includes planning and performing POP/POS communications and on-site signage for 7600+ bp and Amoco sites, managing day-to-day POP channel activity, and collaborating with bp product managers and comms channel leads on business needs and campaign planning.

Responsibilities

• Develop annual consumer on-site signage communication plan using data and analytics to build and implement plans
• Own all aspects of site signage at bp and Amoco sites and manage day-to-day POP channel activity: promotional kits, NTI/DCA POP Starter kits and site onboarding process, POP websites, launch communications (including B2B comms and field staff training), inventory management, sales and customer/site support, site profile data maintenance, etc.
• Collaborate with bp product managers and comms channel leads on business needs and campaign planning to ensure consistency across communications
• Established measurement plans and reporting cadence for ongoing optimizations
• Develop test-and-learn opportunities to build data sets and capability for signage/POP improvements
• Manage the execution of POP processes with external partners, ensuring that they are briefed on objectives, projects are timely and on budget, and activities fit within the broader communication framework and strategy for the business
• Work in collaboration with Comms team on launches, announcements, and dashboard/website improvements to support marketing objectives
• Ensure the development and management of POP channel and content aligns with the brand guidelines and positioning, as well as other channel comms; shape concise and accurate messaging that aligns with legal and cultural norms of target audiences
• Content includes the appropriate CTA's, links, QR codes, and work closely with appropriate team(s) on web pages optimization and tagging, if applicable
• Guide agencies and partners in execution using data analysis to drive decision-making, prioritization, and optimizations across POP channel
• Lead cross-team takeaways and standard methodologies on POP with convenience team
• Manage and/or coordinate the POP operational activities in support of sales, sites, customers, and FBT customer care teams
• Manage the annual POP budget including monthly forecasting, P2P process, and actualization

Requirements

• Bachelor’s degree in Marketing or Communications
• Years of communications planning, consumer marketing and/or communications experience, preferably in a B2C environment
• Passion for consumer marketing and brand management, digital experience a plus
• Demonstrated record of managing projects/programs with cross functional teams to deliver value and efficiency
• Experience supporting both internal and customer field sales staff (customer-facing)
• Strong project management, numeracy, and analytical skills
• Able to consider new/alternative ways to develop and build meaningful and engaging communication strategies
• Strong advocacy and interpersonal skills (internal and with 3rd parties/agencies); strong influencing skills and proven ability to build networks to enhance effectiveness and share knowledge
• Teammate with the ability to develop effective relationships within a team and influence others
• Engages and leverages individuals, departments and functions to provide or deliver appropriate levels of service to the customer
• Identifies problems, involves others in seeking solutions, conducts appropriate analyses, searches for the best solutions; responds quickly to new challenges
• Self-starter and ability to perform at a high level in core job responsibilities
• Excellent time management skills
• Able to take constructive feedback and integrate it in design pieces
• Able to function as a great teammate in a highly dynamic organization

Qualifications

• Passion for consumer marketing and brand management, digital experience a plus
• Experience supporting both internal and customer field sales staff (customer-facing)
• Strong project management, numeracy, and analytical skills
• Able to consider new/alternative ways to develop and build meaningful and engaging communication strategies
• Strong advocacy and interpersonal skills (internal and with 3rd parties/agencies); strong influencing skills and proven ability to build networks to enhance effectiveness and share knowledge
• Teammate with the ability to develop effective relationships within a team and influence others
• Engages and leverages individuals, departments and functions to provide or deliver appropriate levels of service to the customer
• Identifies problems, involves others in seeking solutions, conducts appropriate analyses, searches for the best solutions; responds quickly to new challenges
• Self-starter and able to perform at a high level in core job responsibilities
• Excellent time management skills
• Able to take constructive feedback and integrate it in design pieces
• Able to function as a great teammate in a highly dynamic organization

Skills

• Brand visual standards
• Channel Management
• Channel marketing activation
• Content Design
• Customer and competitor understanding
• Customer Segmentation
• Developing creative marketing content
• Digital Fluency
• Digital Marketing
• Generating customer insights
• Loyalty Management
• Market, Marketing comms plan, Offer and product knowledge
• Presenting
• Product Ownership
• Project Management
• Research and insights
• Sector
• Using market research effectively
• Writing skills

Benefits

This position is eligible for US Benefits – Select. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Select U.S. Benefits. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Select U.S. Benefits. We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Select U.S. Benefits. As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Select U.S. Benefits.

Pay

85,000.00 - 125,000.00

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance

This role is not eligible for relocation

Remote Type

This position is a hybrid of office/remote working