Pitching Content Specialist

Location: Charlotte, NC • Full-time • Marketing

About the role

Tread Athletics is one of the most respected pitching development programs in professional and amateur baseball. Since 2015, we have helped thousands of athletes—from high school players chasing scholarships to established Big Leaguers—build healthier, more durable, and more competitive careers. We believe in telling athletes the truth, doing the hard work, and building relationships that last well beyond a single season.

As a Pitching Content Specialist, you’ll collaborate with our coaching staff and Content Team to produce technical YouTube videos, short-form content, and educational resources that provide genuine and useful insights for the hundreds of thousands of pitchers, parents, and coaches who look to Tread for guidance.

This is a collaborative role where you extract and mold content ideas from some of the best minds in pitching into easily consumable content for the pitching world. You’ll focus on creating top-tier educational content that is technical, specific, and built for an audience that knows the difference between good and bad pitching information. To do this job well, you need to understand the game, not just the camera. You’ll lead with fresh ideas, not just execution, and your fingerprints will be on everything we put out.

Responsibilities

• Drive the ideation process alongside coaches/subject matter experts: researching topics, building concepts, writing hooks, developing titles, and thumbnails before the camera rolls
• Edit long-form educational YouTube content and cut it into high-performing short-form clips
• Manage posting, scheduling, and community across platforms, as needed
• Analyze content performance and use it to improve what we do next
• Contribute to broader marketing efforts: promo videos, Instagram strategy, website content, lead magnets/course creation as necessary
• Stay current on trends in baseball player development and content strategy

Requirements

• Baseball playing experience at the college level or above with a strong player development background preferred
• 2+ years of content or video production experience
• Proficient in Final Cut Pro or Premiere Pro
• Comfortable with basic motion graphics
• Strong understanding of YouTube and short-form content best practices
• Excellent written and verbal communication skills
• Experience with social media scheduling platforms and analytics a plus
• You played baseball at the college level or higher and still follow the space because you’re genuinely interested in it
• You understand pitch design, basic biomechanics, and why a coach might care about induced vertical break
• You lead with ideation—thinking about the hook, the title, and the thumbnail before the camera ever rolls
• You’re a go-getter who comes with ideas, not just availability
• Familiarity with Rapsodo, Trackman, or Edgertronic is a plus
• You are a perfectionist with high attention to detail, able to take a piece of content from start to finish without hand-holding

Benefits

• Full creative collaboration with Tread’s coaching staff and direct access to some of the most knowledgeable pitching minds in the country
• Autonomy to bring ideas to the table and see them through
• A 33,000 square foot training facility and a culture built by and for competitive athletes
• Relocation bonus available for the right out-of-market candidate
• A clear path to expanded scope and responsibility as the brand scales
• Comprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching

Pay

$60–75k base salary + bonus eligibility ($68–80k+ OTE). Relocation bonus available for the right out-of-market candidate.