Physician Relations Manager
About the role
Direct Sales is responsible for driving sales and services to new and/or existing customers through face-to-face or telephone contact to meet individual and organizational sales objectives. The Physician Relations Manager cultivates and maintains ongoing customer relationships with an assigned set of customers, providing the best possible service and recommendations related to billing inquiries, service requests, process improvements, and other areas of opportunity. This role identifies upselling opportunities to maintain and increase income streams from customer relationships.
Territory includes the Southern and Eastern parts of San Diego. Relocation is not currently offered.
Responsibilities
- Analyze physician referral patterns to develop customer-level strategic plans, identify opportunities, and utilize market intelligence to increase volume with existing referrers and develop new referral channels for market growth.
- Work closely with Operations, Sales, and Marketing teams to drive sales and achieve revenue targets by owning and executing core tasks, building lasting and impactful relationships with customers.
- Develop deep product, service, and competitor knowledge, as well as an understanding of local and regional market trends.
- Positively represent, develop, and maintain strong relationships with physicians and other healthcare professionals to drive referrals.
- Meet and exceed sales quotas by educating prospects on the benefits of services, utilizing effective sales strategies and tactics to exceed growth targets.
- Assess strategic partnership opportunities while continuously adapting strategies and tactics to ensure optimal win/win outcomes.
- Uncover, monitor, and analyze market trends, competitive activity/intel, and customer needs and feedback, including conducting real-world market research.
- Build a robust customer base by leveraging and utilizing necessary tools and resources for customers/clinicians to facilitate SSG.
- Assist the marketing team with social media content, including Facebook and other platforms.
- Develop and execute outreach programs designed to engage and support customer relationships and brand awareness.
- Partner and collaborate with JV partners, KOLs, and customers.
- Understand disease indication trends and implement targeted outreach initiatives such as disease-specific campaigns, facilitating lunch and learns, dinner programs, CMEs, health fairs, tumor boards, grand rounds, and other events that promote brand awareness/education.
Requirements
- Bachelor's degree in a related field, or equivalent work experience, preferred.
- 4-8 years of experience, preferred.
- 3+ years of successful healthcare sales/physician engagement/relations (or service-based sales), preferably in oncology, imaging, or urology.
- Previous experience prospecting, managing territory/routing, analyzing performance, and communicating value to customers.
- Self-motivated with demonstrated success in meeting sales targets, customer growth, and retention with a winning “hunter” mentality.
- Exceptional communication/presentation and interpersonal skills, with proven ability to interface at all levels, expressing complex messages and selling services through written and verbal communication to a variety of practice stakeholders (including physicians and administrative staff).
- Deep understanding of the healthcare market, including physician relationships, applying a strategic and creative mindset with problem-solving capabilities.
- Coachable with the ability to organize necessary resources, including people, tools, and time to meet deadlines and achieve desired results.
- Exceptional knowledge of the healthcare industry and competitive landscape with the ability to learn, analyze, understand, and convey complex information.
- Proficient with Microsoft Office and CRM tools.
At this level, you are expected to apply comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects. You may contribute to the development of policies and procedures, work on complex projects of large scope, and develop technical solutions to a wide range of difficult problems. Work is completed independently with general guidance on new projects and is reviewed for meeting objectives. You may act as a mentor to less experienced colleagues.
Location and Travel
This role requires the candidate to be located within an hour of San Diego. The position involves over 80% travel within the Southern and Eastern parts of San Diego. When not visiting clients, the role is based out of a home office.
Pay
Anticipated pay range: $90,600-$116,460. Bonus eligible.
Benefits
- Medical, dental, and vision coverage.
- Paid time off plan.
- Health savings account (HSA).
- 401k savings plan.
- Access to wages before pay day with myFlexPay.
- Flexible spending accounts (FSAs).
- Short- and long-term disability coverage.
- Work-Life resources.
- Paid parental leave.
- Healthy lifestyle programs.