Physician Liason

Key Responsibilities

• Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
• Conduct face-to-face sales calls and presentations to referral sources, introducing interventional pain services and new service lines.
• Obtains, interprets, and analyzes physician referral data to optimize sales effectiveness, efficiency, develop targeted MBOs to drive activity, and prioritize sales and logistics plans.
• Leveraging our CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.
• Promotes and participates in community awareness through events and outreach.
• Defines and continuously refines competitive landscape and value proposition (pitch) of the assigned practices.
• Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.
• Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.
• Facilitate introduction of new referring physician & relevant support staff to assigned practices. Ensures all new referral sources receive appropriate and timely educational information.
• Works with organization’s leadership on referral source retention & growth strategies.
• Reviews findings and referral source feedback with the physicians, leadership and new patient coordination team.
• Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
• Actively demonstrates commitment to providing excellent customer service.
• Actively participates in educational activities/self-development to enhance professional growth.
• Maintains professional appearance and conduct as established by the organization.
• Encourages and maintains confidentiality in all interaction with physicians/providers.

Qualifications

• Bachelor’s degree required
• 5+ years of healthcare business development or physician liaison leadership experience
• Strong preference for experience managing multi-region field teams
• Strong understanding of referral-based healthcare growth
• Experience working with CRM and performance dashboards
• Willingness to travel across assigned regions
• Experience in pain management, specialty physician practices, or ambulatory surgery environments
• Preferred familiarity with attorney and workers’ compensation referral channels
• Preferred experience in high-growth or private equity-backed healthcare platforms